Online instrument purchases increase. (Microscopy).(Brief Article)

According to a recent report from Microscopy/Marketing & Education Inc., Springfield, Mass., there is an increasing reliance on the Web for microscopy and imaging purchases. The report also notes that there is new interest in combined infrared (IR) spectroscopy-microscopy equipment.

The study, "M&M 2002 Market Research" indicates that 54% of the microscopy audience uses the Web to evaluate equipment, compared to only 34% in 1998. And over the past five years, online orders have jumped from 12 to 38%. Sample preparation has been identified as the primary target of this