So long, consumers;Cohen leaves consumer goods for post at Internet marketplace supplyforce.com.
After 15 years in consumer goods marketing, David Cohen decided the time had come for a radical change.
The 39-year-old veteran of such personal care giants as Johnson & Johnson and Unilever was recently appointed VP-marketing at supplyForce.com, an online seller of industrial and construction supplies based in King of Prussia, Pa.
Ironically, it was Cohen's work on Johnson & Johnson's would-be Internet strategy that served as the impetus for his career move.
"At the end of the day, Johnson & Johnson made the choice not to pursue an external e-co
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