INSIDE: The Business of Entertainment, Media &Technology Launches as Must-Read Magazine of...

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NEW YORK--(BUSINESS WIRE)--Dec. 4, 2000

Inside.com, the acclaimed media and entertainment business news and information service, now has a print sibling. The first issue of (INSIDE): The Business of Entertainment, Media, & Technology, the only magazine devoted to chronicling the technological transformation of the entertainment and information industries, debuts tomorrow. The biweekly magazine is produced in partnership with Standard Media International ("The Standard"), publisher of Internet Economy newsweekly The Industry Standard.

(INSIDE) is by, for and about people in the entertainment and information industries. Technology and all its implications will be a thread that runs through its pages, but the magazine is not only for technologists. Just as partners The Industry Standard successfully identified the "Internet Economy" as its beat and its market, (INSIDE) is at the vanguard of chronicling a "New Entertainment Economy," which encompasses not just traditional media players - the conglomerates, broadcasters and publishers - but also the key technology, telecommunications, wireless, broadband, and start-up companies reshaping the 21st century landscape.

To help make sense of it all, (INSIDE)'s sections are arranged to guide readers directly to the information they need most. In addition to the magazine's hard-hitting, analytical features chronicling the many changes in the worlds it covers, the "Front End" section offers brief dispatches from the digital frontier -- the people, companies, products and trends that are affecting the entertainment and media worlds right now. The newsy stories in "The Business" dig deeper into the entertainment and media businesses, how and where they are converging, and how they are coming to grips with digital technology. "Back End" is a kit of practical information and advice for professionals working in these industries.

Says (INSIDE) magazine editor-in-chief Richard Siklos, "While Inside.com is a real-time tool for people working in the entertainment and media industries, (INSIDE) magazine's mission is to go deeper into the digital realm, providing a venue for our exceptional editorial team to offer more analysis, long-form reportage and service. One of the reasons we've attracted journalists from publications like the Wall Street Journal, the New York Times, the Los Angeles Times, Business Week, USA Today, Vanity Fair, and Variety is because we're tackling these multi-faceted new stories in multi-faceted new ways."

(INSIDE) launches with a controlled circulation of 75,000, moving to a controlled/paid circulation mix of 100,000 by the end of its first year, and 350,000 in year four. The premiere issue has 112 pages, with 50 pages of advertising in four categories. "In an increasingly tough magazine ad market, we've exceeded our initial goals," says Inside President/CEO Deanna Brown. "The entertainment, media, and technology worlds are undergoing tremendous change, and (INSIDE) will be their journal of record."

ABOUT INSIDE:

Inside creates and produces news and information products for professionals working in the converging worlds of entertainment, information, and technology. Its first product, acclaimed media and entertainment industry news/information service Inside.com, was launched in June 2000. The second, Inside: the Business of Entertainment, Media, & Technology, the first magazine specifically chronicling the digital transformation of all the entertainment and information industries, will launch in December 2000. The company was founded by: Kurt Andersen, bestselling novelist and former editor-in-chief of New York magazine; Deanna Brown, former president of Brill's Content; and Michael Hirschorn, former editor-in-chief of Spin magazine. The company is based in both New York City (601 W. 26th Street, New York, New York 10001) and Los Angeles (6100 Wilshire Blvd., Suite 1250, Los Angeles, California 90048). Inside is a division of Powerful Media, Inc.

ABOUT THE STANDARD:

Headquartered in San Francisco and located on the Web at www.thestandard.com, The Standard is the essential source for business intelligence on the Internet Economy. Through The Industry Standard, its weekly newsmagazine; TheStandard.com, its daily news outlet and business intelligence resource; its conferences and events; and its e-mail newsletters, research, recruiting and market-making offerings, The Standard provides a new breed of business leaders with the information and resources they need to succeed in the Internet Economy. The Standard has offices in Los Angeles, New York, Washington, D.C., and London, and is owned by Standard Media International, a private company majority owned by IDG.

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