Business Editors/Entertainment Editors
SEATTLE--(BUSINESS WIRE)--May 31, 2000
ClassMates.com (http://www.ClassMates.com), the largest online community for high school alumni, and RollingStone.com (http://www.rollingstone.com) announced today the exchange of site archives used
By logging on to either site, Internet users now have access to then-and-now photos of their favorite personalities.
Each month, RollingStone.com will provide ClassMates.com with a selection of its most memorable covers from the magazine's 30-year-plus history. Likewise, ClassMates.com will provide RollingStone.com with a collection of high school yearbook images of stars such as Kurt Cobain, Sandra Bullock and Snoop Doggy Dogg. Each site will host an image gallery of the other's content to accompany its own extensive library of exclusive material.
"It's about bringing together the most compelling images from two very different sources," said Randy Conrads, president of ClassMates.com. "Rolling Stone magazine covers are the ultimate in celebrity photography. ClassMates.com maintains the country's largest high school yearbook snapshots of the world's biggest names -- before they were stars. Combining our resources produces fascinating and fun content for users of both sites."
"We expect this feature to be very popular with music fans," said Chris Henger, general manager of RollingStone.com. "It allows fans to relate to their favorite idols as real people -- to see them as their families and childhood friends do."
Rolling Stone magazine covers on ClassMates.com will be incorporated into the site's Decades area, featuring celebrity bios, trivia, games, and music clips from the last 50 years. On RollingStone.com, the high school shots of the stars will be housed in its photo section, which also features live concert photos and revealing outtakes from Rolling Stone cover shoots.
About ClassMates.com
Founded in 1995, ClassMates.com is the largest high school alumni community on the Internet. With more than 7 million registered users, ClassMates.com is setting the standard for finding and interacting with old friends online. ClassMates.com now has active message boards for more than 30,000 high schools. By developing strategic partnerships, ClassMates.com continues to expand its features and services, providing users with benefits including great deals at top online retailers, links to additional resources to help connect and communicate through the Web, and access to an entertaining collection of more than 50 years of nostalgic content.
About RollingStone.com
RollingStone.com is the Web's premier authority on popular music and culture, and a member of the EMusic network. The site leverages Rolling Stone magazine's unrivaled deep archives, including more than 7,000 artist profiles, an extensive collection of exclusive photos and interviews, 30+ years of magazine covers and over 1,000 on-demand videos. Since it was founded in January 1998, EMusic.com Inc. (Nasdaq:EMUS) has established itself at the forefront of how music will be discovered, delivered and enjoyed in the next decade. In addition to having the Internet's largest catalog of downloadable MP3 music available for purchase, EMusic operates one of the most popular families of music-oriented Web sites -- including RollingStone.com, EMusic.com, DownBeatJazz.com and IUMA. The company is based in Redwood City, California, with regional offices in Chicago, Los Angeles, New York and Nashville.