REMINDER/Arbitron to Unveil Latest Webcast Ratings AtRadio Ink Internet Conference; Joan...

Business Editors

REMINDER...for Wednesday (May 17)

--(BUSINESS WIRE)

      WHAT: Arbitron Internet Information Services will unveil the
          latest results of InfoStream, America's Webcast ratings
          service and explore untapped marketing opportunities




				

				
				 
				


 for
          Webcasters.

      WHO: Joan FitzGerald, Director of Marketing
         Arbitron Internet Information Services

      WHERE: Radio Ink Conference
           Copely Theatre
           Boston, MA

             Panel: "What kind of traffic does your site need to make
                   money?"

      WHEN: Wednesday, May 17, 2000
          8:00 - 8:45 a.m.

      DETAILS: Joan FitzGerald, Director of Marketing for Arbitron
             Internet Services, will examine the track records of
             some of the most popular streaming media sites and will
             explore the Webcasters business models and how to better
             market to their advertisers.

      In her presentation, she will explain:

      -   What audience measurements can tell us about who is successful
        in the streaming world

      -   What business model(s) work for streaming media channels?

      -   How advertisers view the new opportunities that Webcasting
        presents?

      NOTE: Interviews are available by request.