Business &Technology Editors
ATLANTA--(BUSINESS WIRE)--Feb. 1, 2000
&uot;Web's Answer to Remote Control&uot; Adding 15,000 Registered Members a
Day Showing Southern Hospitality, Atlanta-based Company's CEO To
Hand-Deliver Gifts to 1 Millionth Member
eTour.com, launched in 1998 by three graduates of Emory University's Goizueta Business School, is based in Atlanta's trendy Midtown, fast becoming known as the &uot;Silicon South&uot; thanks to the presence of companies such as MindSpring and WebMD. In a true display of Southern hospitality, eTour.com CEO Roger Barnette will personally deliver a $3000 gift basket to the doorstep of the company's 1 millionth member. Appropriately, the gifts will be matched to the lucky member's stated interests.
&uot;While we have our sights set much higher, surpassing one million members is a milestone for eTour.com,&uot; remarked Barnette. &uot;It proves that Web users are responding to the way we make surfing the Web easier and more personalized. More important, however, are the speed with which we're now growing, and the loyalty these users show to our site.&uot;
eTour.com was the No.1 ranked site on the Internet in usage days per visitor for the year of 1999, according to the leading measurement firm MediaMetrix. This statistic led The Industry Standard to label eTour.com the &uot;Most Addictive&uot; Web site of 1999. Entertainment Weekly named eTour.com the &uot;Most Useful&uot; site of 1999. Through its unique Web surfing solution, which proactively serves up Web sites matched to each member's individual interests one click at a time, eTour.com delivered over 24.5 million different sites in the 4th Quarter of 1999.
In recent months, eTour.com has launched a $20 million advertising campaign, expanded into a new location in Atlanta, and grown its management team with leaders from the cable and high-tech industries. Earlier this month eTour.com announced a $25 million venture capital infusion, bringing its total funding to $37 million.
About eTour, Inc.
eTour, Inc., founded in 1997, is headquartered in Atlanta and has offices in San Francisco and New York City. Born out of their own frustration with surfing the Web, the founders of eTour identified a need for a surfing tool that provides members with real-time matching of sites with their interests. Members of the free service provide information about their hobbies and interests, such as music, health and news, and then automatically receive a different Web site matched to these interests each time they return to eTour.com. eTour currently has more than one million unique members and is growing rapidly. For ten straight months in 1999, Media Metrix ranked eTour.com the No.1 Web site in &uot;stickiness,&uot; or the average number of days that visitors return to the site each month. eTour is found on the Web at www.eTour.com.