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CBI's Website and Portal Strategies for the Pharmaceutical Industry, To Be Held July 26-27, 2001...

Publication: Business Wire
Date: Tuesday, May 22 2001

Business/Technology Editors & Health/Medical Writers

BioWire2K

WOBURN, Mass.--(BW HealthWire)--May 22, 2001

The Center for Business Intelligence, a leading conference company, is proud to announce its Website and Portal Strategies for the Pharmaceutical Industry

Conference, to be held July 26-27, 2001, in Arlington, VA. http://www.cbinet.com/wconnect/wc.dll?CBEvent~GetMoreInfo~HB132

CBI's Website and Portal Strategies for the Pharmaceutical Industry Conference allows attendees to learn how pharmaceutical companies are using portals and websites to strengthen their relationships with physicians, patients and health care organizations, while complying with new privacy regulations.

Hear presentations from top pharmaceutical companies: Abbott Labs, DuPont Pharmaceuticals, Eli Lilly, Genzyme Transgenics, Pharmacia, Schering Plough, Tap Pharmaceuticals, Wyeth Ayerst, Siebel Systems, Broadvision, Dendrite International, Softwatch, Newton Interactive, CenterWatch, eMaven, MedSite and MedSchool.com.

This conference will include an audit of the top-rated biopharmaceutical product websites. After attending this conference you will gain insight on building information portals that let the pharmaceutical company bypass PBMs and HMOs to directly communicate with the physician. Also you will learn how to build customer relationships to increase loyalty, reduce brand switching and improve retention rates. In addition, don't miss the pre-conference workshops where you have the opportunity to choose two of four pre-conference workshops: How to Select the Right Vendor for Your Portal Needs. Use Websites to Improve Corporate Communications. How to Gain a High ROI on Your Websites and Portals. Portals as a Tool for Recruiting for Clinical Trials. Meet senior representatives from pharmaceutical companies, health care organizations and technology companies.

Join us July 26-27 in Arlington,VA. For more information on this conference or to register contact Luci Santillo at 800-817-8601 (outside US call 781-939-2412) or e-mail l.santillo@cbinet.com or visit our web site at www.cbinet.com

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Subject: Pharmaceutical industry, Drugs
Company: DuPont Pharmaceuticals
Product: Pharmaceutical Preparations, Pharmaceutical Preparations, Pharmaceutical Preparation Manufacturing

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