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Monday, November 24 2008
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The heart of your business plan is like the heart of your business, an intermingled enmeshed combination of three elements:
- Your unique business identity: strengths, weaknesses, core competence, keys to success, etc.
- Your special market: your real target customers, how well and how narrow the target is defined, what they get from you (benefits, needs, etc.) and how you reach them.
- Strategic focus: what are your key priorities, the things that are most important. Keep it unique to your business, tailored, and realistic.
In addition, make sure to read these articles:
- Join The Conversation Tomorrow (Wednesday)
- Free webinar, Planning Fundamentals
- No, That Isn't What I Said: Misquoted on Plan vs. Planning
- What's an Editorial Plan and How Do I Make One?
- Some Great Resources on Marketing
- Sell Boxes, Not Hours
Allow me to invite you to tune in to WDEL, 1150 AM in Wilmington Delaware, or to join via internet radio at www.wdel.com, as guest ......
Details on a free webinar I'm doing next month as part of Global Entrepreneurship Week. The webinar will take place Monday, Nov. 17, at 9 ......
Complaining about being misquoted. I do believe every business stands to benefit from business planning, even if not all businesses need a full formal business ......
An editorial plan isn't really the same thing as a business plan. It's probably not a matter of formats or structure, but rather getting three ......
A list of top posts on marketing, advertising, branding, social media, and related topics, plus Seth Godin's favorite posts.
Recommending a great post by John Jantsch of Duct Tape Marketing, writing about how selling units is a better business model than selling hours.
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