3 Parts of the Heart of Your Plan

The heart of your business plan is like the heart of your business, an intermingled enmeshed combination of three elements:

• Your unique business identity: strengths, weaknesses, core competence, keys to success, etc.
  
• Your special market: your real target customers, how well and how narrow the target is defined, what they get from you (benefits, needs, etc.) and how you reach them.
  
• Strategic focus: what are your key priorities, the things that are most important. Keep it unique to your business, tailored, and realistic.