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Why Is Asia Minor?

What's keeping cable from making a national play for Asian-Americans, a fast-growing population that would seem to be a can't-miss? Meanwhile, DBS is making inroads with ethnic tiers.

By Simon Applebaum

You'd be correct in thinking that cable operators should be clamoring to provide Asian-themed networks to Asian-Americans, considering this fast-growing group of at least 16 million has an estimated buying power of $397 billion ($579 billion by 2010*).

Asian-Americans are rapidly becoming upscale and tech-savvy, and are prime targets for high

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