M6 Selects ATEME for IPTV Encoding.

Entire ADSL Head-end Standardized on ATEME Kyrion Encoders for SD and HD Channel Deployment

AMSTERDAM, Netherlands -- ATEME[TM] SA (Bievres, France), an acknowledged leader in standards-based video compression solutions, today announced that leading French television broadcaster M6 (Paris) has

M6 can now deploy 9 SD channels and its HD channel M6 HD directly through ADSL. The entire ADSL encoding head-end has been standardized on Kyrion to achieve the best-possible quality and bandwidth efficiency.

"The decision to select MPEG4-H.264 encoding enables us to provide the best-possible quality for the channels transmitted by ADSL operators - this is critical to maintaining the image of quality associated with M6," said Benoit Renaud, Technical Director of M6. "ATEME was chosen after extensive image quality comparative testing. This open-standards decision also allows us to be compatible with ADSL operators' platforms and deployed set-top boxes."

"By choosing to encode their channels themselves, M6 have made a strategic qualtiity decision that we expect will be followed by other broadcasters around the world who wish to maintain quality control standards of their content," said Benoit Fouchard, VP of Sales for Broadcast and Broadband at ATEME. "With Kyrion, M6 channels can now be broadcast by ADSL providers with a bitrate and image quality fully approved by the network itself."

ATEME H.264 solutions for IPTV will be demonstrated at ATEME's booth 1.580 (Hall 1) at IBC 2007, September 7-11, Amsterdam.

ATEME (www.ateme.com) is a world-leading provider of MPEG-4 / H.264 video compression solutions. ATEME's renowned technology supports both standard and HD content, deployed across any platform - from mobile to Ultra HD.

ATEME provides broadcasters, telcos and security providers with unmatched compression quality while simultaneously licensing its unique MPEG technology and expertise to select vendors.

ATEME. Because Content Deploys Everywhere.

ATEME[TM] is a trademark of ATEME SA. All other trademarks and registered trademarks previously cited are the property of their respective owner(s) and are hereby acknowledged.

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