Etisalat officially launches mobile service in Egypt.(SPECIAL FOCUS: EGYPT)

On May 1, Etisalat, the holder of the third mobile-phone license in Egypt, officially launched its service in the country. Etisalat's entrance represents a major new challenge to the existing Mobinil and Vodafone duopoly and a major opportunity for the growth of the Egyptian mobile telecommunications sector.

In recent weeks, new bright-green and white shop fronts and billboards have been erected across Cairo as the telecoms company from the United Arab Emirates (UAE) seeks to make its presence felt. The introduction was a soft launch, as a deal on national roaming, whic