GMA Communication Ltd Adds NSC's Speech Recognition To Their IVR Platform.

Business Editors

RISHON LE-ZION, Israel--(BUSINESS WIRE)--March 13, 2001

GMA Communication Ltd. adds NSC's Speech Recognition engine to their Interactive Voice Response (IVR) platform.

GMA specializes in the design and manufacture of complete Unified Messaging Systems

and IVR/CTI solutions. NSC's technology will add Speech Recognition capabilities to GMA's IVR and Prime Voice(TM) Unified Messaging Systems, allowing GMA's customers to use a speech interface for their Telephony applications, including speech-driven IVR and speech-driven information gathering for Call Center services. The speech interface replaces human attendants for simple tasks and still provides human-like service for customers.

"We have chosen NSC for its compactness and extraordinary performance in connected digits and immediate availability of the Hebrew & English languages that are required for our platform," said Jacob Halperin, President, GMA Communication Ltd. "We were amazed how easy it was to install & integrate NSC's technology into our platform. NSC's speech recognition technology enabled us to use Natural Language, speech driven IVR menus and offer value added services to our customers with minimal time consumption from our staff."

"NSC is very pleased to be working with GMA, one of Israel's leaders in IVR and Unified Messaging platforms," said Dr. Ilan D. Shallom, President and CEO of NSC. "We believe that Speech Recognition is an integral part of any Unified Messaging and IVR system. Our products are ideal for these types of advanced services as NSC is one of the few companies that provides a DSP-based speech recognition solution that's compact and extremely cost-competitive for mass market voice activated services in Cellephony, Telephony and Internet environments."

NSC - Natural Speech Communication Ltd. - Web: www.nsc.co.il

NSC - Natural Speech Communication Ltd. is a world technological leader in providing cost-competitive, high-density, and noise-robust speech recognition solutions for Cellephony, Telephony and Internet infrastructure vendors. NSC provides extremely compact DSP-based firmware and hardware products, with up to hundreds of speech recognition channels in a single telephony server, and a highly competitive cost-per-channel.

Rina Berkovsky, Marketing Communications Manager, rinab@nsc.co.il, +972-54-723879 NSC - Natural Speech Communication Ltd

GMA Communication Ltd. - Web: www.gma.co.il

GMA is a leading player in the Israeli marketplace for IVR applications and voice mail/auto attendant systems. IVR applications have been created for hospitals, universities, banks, the Israeli PTT, and large local companies. GMA's IVR voice mail and Unified Messaging Systems are also being exported to many destinations.

sales@gma.co.il Tel: 972-3-9242406 Fax: 972-3-9231285