What 3G Applications Are Likely to Succeed or Fail In Philippines?

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c36491) has announced the addition of Philippines 3G Mobile Services Market - Subscriber Interest and Market Analysis to their offering.

This study provides quantitative market intelligence on mobile data consumption

Abstract:

After years of study and analysis, in December 2005 the regulatory agency in the Philippines approved four major domestic carriers to provide third-generation cellular services. Already, market leaders Smart Communications and Globe Telecom are positioning themselves as front runners in deploying the wireless technology.

This new research report provides an analysis of the coming 3G mobile applications market in the Philippines. The future success of 3G in the Philippines will depend upon network operators being able to offer content that consumer's desire and are willing to pay for. A few of the key questions to be answered in the report include:

--Which 3G services will likely generate the greatest revenue?

--How does the Filipino consumer perceive some of more popular 3G applications?

--What 3G applications are likely to succeed or fail in Philippines?

--How and where do Filipino consumers currently purchase 2.5 services?

APRG believes that operators must not simply focus on ringtones or video-clips, but an array of media rich applications must be deployed to capitalize on the different revenue streams available. And it is not just network operators that will benefit from 3G services, but the games developers, Application Service Providers, and leading content providers such as media companies like ABS-CBN and GMA 7.

This report clarifies the potential market for 3G services in the Philippines market, and explores, from a consumer point of view, the likely take-up and acceptance of 3G applications. This report is over 40 pages, and is full of charts, graphs and analysis on how the market for 3G services in the Philippines will unfold.

This report is targeted for:

--Heads of Content Development

--Application Developers

--Mobile Entertainment Content Providers

--Vendors

--Handset manufacturers

--Portals

--Mobile Operators

--Media Companies

--Marketing Companies

Topics Covered

1. Introduction and Executive Summary

Background

Current Situation

2G Subscriber Growth Tapering Off

Mobile Subscriber Forecast to 2012 by Technology Platform

Percentage Growth in Mobile Subscribers - Outlook to 2012

Mobile Penetration - Outlook to 2012

Market Share of Mobile Operators

ARPU Achievements

Prepaid Usage

Current 3G Environment

Pathetic Fixed Broadband Coverage

3G Licenses

Outlook

2. Demographics and Economic Outlook

3. Mobile Competition - Analysis of the Cellular Operators

4. Forecast for 3G Services in Philippines

Current Environment - Learning from the 2G Mobile Applications and Value Added Services

Current Environment - 2G Mobile Data Revenue Growth

Where Filipino Mobile Users Get Their Mobile Data Content

Purchase Sources of Mobile Data Content

Mobile Content - Desires and Frequency of Use

Current Environment - Frequency of Purchase of Mobile Application Services

Current Environment - Most Popular Ringtone Genres

Current Environment - Appeal of Mobile Java Game Genres

Current Environment - Appeal of Wallpaper Genres

Current Environment - Most Popular Ringtone Downloads

Importance of Viral Marketing for New Mobile Content

Expected Success of 3G Applications in Philippines - Results of APRG's Consumer Survey

Video Conferencing

Location Based Services

Navigational Aids - Public Transportation

Navigational Aids - Driving Assistance

Instant Messaging

Video Downloads

Music Downloads

Internet Connectivity

Mobile Gaming

Watching Live Broadcast TV

Summary - "Most Likely to Succeed"

Methodology

Forecasting

Survey Demographics

Notices

List of Figures

For more information visit http://www.researchandmarkets.com/reports/c36491