RESTON, Va. -- eStara, the leading provider of multi-channel communications solutions that increase online revenue by linking buyers and sellers, today announced two executive promotions and one new executive hire. Joe Siegrist has been promoted to chief technology officer and Thibaut Behaghel
As chief technology officer, Siegrist directs software development and systems operations for eStara. He has more than a decade of experience in developing internet telephony applications and is the co-inventor of the first PC to Phone e-commerce application. An innovative software architect and accomplished VoIP development leader, Siegrist holds three patents and is a named inventor on a dozen patent applications in the voice over Internet and Internet-initiated calling space. He will be replacing former Microsoft CIO Chris Gibbons, who will remain on eStara's Board of Directors.
Behaghel has more than a decade of experience working with global enterprises to integrate offline and online contact channels to improve sales and marketing results. He will be responsible for growing the business and further establishing eStara's reputation as the global leader in click to call and call tracking solutions for enterprises and local media entities. Recently, the company signed several major European local search directories like PagesJaunes, QDQ.com, PaginasAmarillas.es and Solostocks. Additionally, eStara is powering one of Europe's first pay-per-call implementations with Yahoo! UK & Ireland,
Liberman brings more than 20 years of high technology experience to eStara, having served in a variety of sales, marketing and business development roles. As senior director of marketing, she will oversee eStara's marketing communications and sales support efforts. Liberman joins eStara after serving as vice president of marketing, at EnvoyWorldWide, where she was responsible for all marketing efforts, including branding, lead generation, corporate communications and sales support.
"One of eStara's greatest assets is its staff. The well-deserved promotions of Joe and Thibaut, along with the hiring of Nancy, will undoubtedly make eStara an even stronger company that can adapt to an ever-changing marketplace," said John Federman, CEO, eStara.
"With companies demanding accountability for their online spending, it is increasingly important that eStara leverage its talent and experience working with global brands to continue to drive innovation and deliver results that will increase conversions and prove ROI for our clients."
About eStara
eStara (www.estara.com) provides the world's most robust and widely deployed "Click-to-Call" service, with more than three million users in 113 countries. eStara's IP telephony infrastructure seamlessly transitions consumers, together with the context of their online session, into immediate telephone or PC-based voice contact with the business. The same patented base technology drives eStara's Call Tracking, a flexible, scalable call tracking and monitoring service that supports pay-per-call and subscription revenue models with the largest inventory of local phone numbers in the industry.
Founded in 1999, eStara now serves over 350 global enterprises across many industries including directory and on-line publishing, financial services, travel and hospitality, and online retail. Customers include Amazon.com's A9.com, Apple Computer, Continental Airlines, DaimlerChrysler, Dell Financial Services, Hilton Hotels, ThomasNet, Verizon's Superpages.com and Yahoo! UK & Ireland.