NEA Invests $6 Million in Limbo 41414.

Mobile, online entertainment services expand for consumers, marketers

MENLO PARK, Calif. -- New Enterprise Associates (NEA) has invested $6 million in Burlingame, California-based Limbo 41414, a mobile and online entertainment company. Funding from this Series C financing of $8 million

from NEA, Azure Capital Partners and Draper Fisher Jurvetson will continue fueling Limbo's growth and plans to deliver an expanded array of mobile and online entertainment services to consumers and marketers. Peter Sonsini, NEA Principal, will join the Board of Directors as a result of this funding.

"Limbo 41414 is an exciting model because it connects advertisers with mobile users in a fun and interactive way," said Mr. Sonsini. "Mobile advertising presents a huge opportunity, and the Limbo Auction is really catching on in a sweet spot. We look forward to working with this talented group of entrepreneurs as they create advertising-driven entertainment for the 230 million North American mobile phone users and the marketers reaching out to them."

The brainchild of serial entrepreneurs Rob Lawson, Juho-Pekka Virolainen and Jonathon Linner, Limbo 41414's patent-pending Limbo Auction offers marketers an effective way to target and engage audiences with brands. Limbo Auction invites cell phone users to compete against each other to win prizes by having the lowest unique bid at the end of the auction. Limbo Auction can be played online at www.41414.com and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.

"NEA is a great addition to our group of supportive investors," said Jonathon Linner, chief executive officer and co-founder of Limbo 41414. "We're excited to have Peter Sonsini join the board and bring NEA's expertise in the consumer technology and online advertising markets to bear as Limbo 41414 continues to find creative and unique ways to make having a cell phone fun."

About Limbo 41414

Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its patent-pending interactive game play. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning company is headquartered in Burlingame, California. Limbo 41414 is a private corporation backed by three of the world's top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com) and New Enterprises Associates (www.nea.com).

About NEA

New Enterprise Associates (NEA) is a leading venture capital firm focused on helping entrepreneurs create and build major new enterprises that use technology to improve the way we live, work and play. Since its founding in 1978, the firm has followed the same core principles: supporting its entrepreneurs, providing an excellent return to its limited partners and practicing its profession with the highest standards and respect. NEA focuses on investments at all stages of a company's development, from seed-stage through IPO. With approximately $8.5 billion in committed capital, NEA's experienced management team has invested in over 550 companies, of which more than 155 have gone public and more than 220 have been acquired. NEA has US offices in Reston, Virginia, Menlo Park, California and Baltimore, Maryland. In addition, New Enterprise Associates (India) Pvt. Ltd. has an office in Bangalore, India and New Enterprise Associates (Beijing) Ltd. has offices in Beijing and Shanghai China. For additional information, visit www.nea.com.