American Eagle Outfitters Debuts "AE Winter Tales," the Latest Original Series From 77E(TM).
Holiday-Themed Animation Stories Feature Narration from Milo Ventimiglia, Lil' Jon, Kristen Bell, Pete Wentz and Adrianne Palicki
PITTSBURGH -- American Eagle Outfitters (NYSE:AEO) today announced the debut of the latest original content series from 77E, "AE Winter Tales." Written and directed by award-winning writer and director Adam Green ("Hatchet"), the stop motion animation series consists of five holiday-themed stories, which are narrated by popular actors and musicians. Milo Ventimiglia ("Heroes") and Russ Cundiff, co-founders of Divide Pictures, produced "AE Winter Tales" following their first collaboration with American Eagle and 77E, "It's a Mall World."
"AE Winter Tales captures the spirit of classic animated holiday favorites while adding a healthy dose of irreverence and wit," said Kathy Savitt, executive vice president and chief marketing officer, American Eagle Outfitters, Inc. "It's great to be working with Divide Pictures and some of today's brightest young stars to introduce a fresh and innovative content experience for 77E on ae.com."
"We wanted to do something slightly different for the holidays, while maintaining a familiar jumping-off point for the viewer," said Ventimiglia. "I grew up loving the classic animated tales, and the opportunity to partner with American Eagle again and explore an alternate world to a magical winter wonderland, provided a lot of twisted scenarios."
Today, customers can watch the first two episodes: "Home for the Holidays" narrated by Milo Ventimiglia, which is based on one of his real-life traveling experiences, and "Devil's Peak" narrated by Pete Wentz (Fall Out Boy). Customers can also view behind-the-scenes footage from the set of the series and download the exclusive "AE Winter Tales" track, "Holiday Radio." The final three episodes - narrated by Adrianne Palicki ("Friday Night Lights"), Lil' Jon (hip-hop star) and Kristen Bell ("Veronica Mars") - will be available on December 11.
The full three- to five-minute episodes will be available exclusively on 77E, American Eagle Outfitters' entertainment channel on ae.com. In addition, Virgin Mobile USA is featuring the "AE Winter Tales" content to its entertainment-savvy customers who are signed onto Sugar Mama[R], Virgin Mobile's innovative opt-in mobile advertising program.
