Thin Multimedia and Amobee Offer Innovative Video-Based Mobile Advertising.

Solution Diffuses Traffic Overload for Mobile Operators, Provides Effective Display for Advertisers and Speeds Delivery of Mobile Content to Subscribers

PALO ALTO, Calif. & REDWOOD SHORES, Calif. -- Thin Multimedia, Inc. (TMI), a leading developer and provider of mobile multimedia solutions,

This collaboration introduces the first mobile advertising solution to effectively integrate banners and content overlays directly into video, thereby enabling the video to start immediately and mobile operators to earn revenues equally as fast. Amobee and TMI will be demonstrating this service at CTIA Wireless I.T. and Entertainment in San Francisco next week.

"We are delighted to offer our innovative mobile video solutions to Amobee," said Jun Shim, senior manager of business development for TMI. "Amobee's expertise in mobile ad-serving combined with TMI's powerful mobile video integration capabilities provides a uniquely effective advertising model for mobile video that is easy to implement and has great reach; ads are viewable on any handset."

TMI will provide the technology to enable content overlays and Amobee will provide its Media System to serve opt-in mobile advertisements which can be viewed on any handset using any standards based video player. As a result, mobile advertisements are non-intrusive and do not interrupt the subscriber's viewing of the multimedia content.

"Amobee is delivering to operators a user-centric approach to mobile advertising which creates revenue opportunities for all parties in the mobile advertising value chain," said Ziv Eliraz, vice president of strategic alliances for Amobee. "This collaboration is a winning solution for operators, advertisers and subscribers. "

The Amobee Media System is the only media system capable of dynamically inserting targeted, interactive advertisements into all types of mobile entertainment and communication channels, including videos, music, messaging, games, WAP etc., using a single, telco-grade ad-serving infrastructure. Ads are served to the user in an unobtrusive way, for example while a video is loading, to ensure the user's experience is not disrupted.