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Providing media planners/buyers with tools for targeting mobile consumers, comScore Plan Metrix Mobile allows marketers to identify mobile...
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PR is well placed to integrate all the components for successful campaigns in a digital world. Today's PR...
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Claire Atkinson CEO, Worldwide, Initiative Richard Beaven sits atop global media agency Initiative, part of the Interpublic Group's...
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John promises to expand on these 11 goals in future posts, but let me jump in here and...
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CARLING - TAXI CREDITS Project: Taxi Clients: Martin Coyle, brand director; Annette Middleton, brand manager, Carling Brief: Demonstrate...
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DIRECTV - MEET ME HALFWAY - US CREDITS Project: Meet Me Halfway Clients: Paul Guyardo, executive vice-president sales,...
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Nov. 6--And the winner is Media Storm, the Norwalk media and marketing agency that has garnered a contract...
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Many small businesses lack the expertise, time, and resources to create an effective professional ad campaign. But do...
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Not that there was any doubt before the game, but the Nielsen Ratings for Monday's Saints-Falcons telecast might...
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If you watch local television this weekend, get ready to see a lot of Mary Norwood. The Atlanta...
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In the latest of an early onslaught of political ads this campaign season, viewers are shown the Illinois...
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TOYOTA - HILLUX BUDDY CAMPAIGN - SOUTH AFRICA CREDITS Project: Hillux Buddy campaign Clients: Marius Vorster, vice-president marketing...
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WEETABIX - IT'S ODDS ON FOR WEETABIX CREDITS Project: It's odds on for Weetabix Client: Sally Abbott, marketing...
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Radio's online future While talkSPORT and Global Radio continued their spat over digital radio, there were more encouraging...
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The sight of Paul Mason, the world's fattest man at 70 stone, languishing in his Suffolk bed ahead...
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WASHINGTON (AP) — The same president who aggressively harnesses the power of the press to promote his agenda...
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FULL TEXT The Central Office of Information (COI) has announced the shortlist for its newly created centralised media...
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“Keith Urban stood right there!” It was, actually, just a TV studio and the assembled execs from Mediabrands...
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A recovery—a tepid one, mind you—seems to be in the offing. From Google to the Gap, from Wall...
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By Alex Weprin Targeted ad buys drive shift of resources In an about-face indicative of uncertain business models...
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Are You Ready to Start Your Dream Business?
Sumer Morenz of D&B Digital TV hits the streets of San Francisco to ask people about the businesses they want to start.
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