Journals By Industry - Media Planning & Buying

M2 BEST BOOKS-(C)2000-2012 M2 COMMUNICATIONS United Arab Emirates based carrier Etihad Airways on Thursday announced that it has concluded a tender process to select its global media agency partners. Part of the WPP...

The Feil Organization announced the renewal of the lease for TBWA Worldwide, a subsidiary of the Omnicom Group at 488 Madison Avenue. The international advertising agency occupies 107,308 s/f on four floors, four...

One-day event being held in collaboration with the Online Marketing Summit (OMS) SAN DIEGO -- TheSES Conference & Expo has announced a one-day event in San Diego, the SES Search and Social Accelerator....

Former Nielsen and MediaCom Executive to Lead Predictive TV Advertising Company SEATTLE -- PrecisionDemand, a TV ad targeting and measuring company, announced today that is has named Jon Mandel its CEO. Mandel, with...

System Helps Global Brands Dynamically and Intelligently Allocate Web-Wide Display and Video Advertising OTTAWA, Ontario -- Solace Systems, the leading provider of hardware-based middleware, today announced that Brand.net, the digital media buying platform...

Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption NEW YORK -- Continuing to demystify the myriad of digital data now...

Leading Digital Ad Buying and Optimization Platform Enhances Multi-channel Campaign Capabilities SAN JOSE, Calif. -- Adobe Systems Incorporated (Nasdaq:ADBE) today announced the completion of its acquisition of privately held Efficient Frontier, a leader...

Reflexis platform provides sense and respond capabilities to store associates by integrating disparate instruments and software products to energize customer engagement. DEDHAM, Mass. -- Reflexis Systems, Inc. today announced its next generation Adaptive...

Leading Home Design Magazine Employs Digimarc Discover[TM] to Bring Readers an Unprecedented Print-to-Mobile Experience BEAVERTON, Ore. -- Digimarc Corporation (NASDAQ: DMRC) announced today that House Beautiful, the leading authority on home design and...

DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/779bbf/digital_presence_o) has announced the addition of the "Digital Presence of Indian Telecom Brands" report to their offering. The expansion of the web 2.0 has created a new era...

Former Chairman and CEO of Mindshare North America Brings More Than 20 Years of Experience to Agency PORTLAND, Ore. -- R2C Group [R], the industry's largest independent direct response advertising agency, today announced...

Port Washington-based direct marketer Publishers Clearing House, known nationally for its sweepstakes, announced it has acquired a Maine-based company to beef up its mobile play-and-win campaigns. Liquid Wireless specializes in mobile lead generation,...

Kelpac Medical, Magnetrol and OSI Group select leading B2B shop. LA GRANGE, Ill. -- Boomm Marketing & Communications, a full-service marketing, advertising and public relations firm focused on business-to-business communications, announced new account...

Fagel to lead marketing and brand development team; focus EDO on initiating and growing relationships with advertisers and financial institution customers NASHVILLE, Tenn. -- Brand, CPG and retail marketing expert Jeffrey E. Fagel...

TruSignal to Deliver Greater Precision, Efficiency to Advertisers and Interactive Agencies In Segmenting Today's Savvy Online Consumers ST. CLOUD, Minn. -- Predictive analytics firm eBureau today announced it is spinning off its online...

Messaging targeted at self-directed investors seeking validation in today's markets Refreshed creative includes mix of animation and live action Multi-channel traditional and online media buy begins January 9, 2012 OMAHA, Neb. -- TD...

Industry-First, In-TV Brand Survey Capability from Vizu Gives Brands Real-Time Insight into Ad Campaign Efficacy REDWOOD CITY, Calif. -- YuMe, the operating system for TV 2.0, today announced that it is partnering with...

Event Focuses on Mobile Opportunities in Latin America and the Caribbean NORWALK, Conn. -- TMC and NextVision Media announced that the Mobile LATAM Conference and Expo will be collocated with ITEXPO, January 31...

Company Acquires StarCite[R] and Its Online Marketplace for Leading Hotel, Destination and Venue Suppliers Worldwide SAN DIEGO & PHILADELPHIA -- Active Network (NYSE:ACTV), the leading provider of organization-based cloud computing applications, today announced...