- Ameriquest Bolsters its Support for Texas, Adds Amy
Cobb to the Community Relations Team.
ORANGE, Calif. -- Ameriquest Mortgage Company today announced the addition of Amy Cobb, community relations specialist, to its government/public affairs and community relations team. Amy ......
- Employee Relations
Incentives 101 Agreat way to show your employees their hard work is appreciated is to implement a system of incentive-based rewards. Whether structured in the ......
- A&P Canada Faces Charges for Opening Stores on National Holiday
ETOBICOKE, Ont. -- A&P Canada here is facing charges under Ontario's Retail Business Holiday Act after opening 69 of its 235 stores in the province ......
- Use B2B Mail to Sell Both Products and Image
The tasks of maintaining relations with commercial customers and calling on new prospects are taking on increasing importance in banks. Today's low interest rates and ......
- Use testing to improve response
HEADNOTE Columist HEADNOTE Direct marketers agree that the list is the variable with the most impact, followed closely by the offer you make and finally, ......
- How to Make Your Mailings Go Out Faster
In theory, it's possible to get a mailing out-at least a basic postcard-in just a few days. But in actual practice, direct mail requires more ......
- Holiday Blues Hit Hard During the Travel Season;
Consumers Identify Top Five Holiday...
SUNNYVALE, Calif. -- Long airport delays and getting lost on road trips topped the list of consumers' holiday season annoyances, according to an online ......
- One Way to Keep Close to Your Customer
Lobby traffic is down as growing numbers of consumers are banking through ATMs, their debit card and their PC. So, how do you maintain a ......
- How much will it cost?
Of all advertising media, direct mail is probably the most expensive on a cost-per-thousand basis. Yet, it can he the best advertising value in terms ......
- Leave room for a 'bonus' insert
When you are sending a promotional mailing in an envelope, you can often improve your response rate by adding one more insert, such as a ......
- Building CD Deposit Balances
Of all the services a bank can sell with direct mail, deposit products are probably the easiest. This is especially true of widely used products ......
- To everything there is a season
The time of year when you start your direct mail campaign can have a striking impact on the response rate. While the product you promote ......
- Protect Your Market Share by Keeping Close to Customers
In several previous columns, I discussed the use of direct mail to solidify the relationship with your customer. That relationship is continually becoming less personal ......