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LettersThe 42 Below fiasco;

By Anonymous
Publication: AdMedia
Date: Sunday, February 1 2004

Dear Ed:

I'm so relieved. There is sanity in the ad world.

I wasn't sure until I read your editorial in December's AdMedia; I thought the whole industry had lost its mind after the 42 Below fiasco.

Now I don't drink (I know, shocking) but I loved the 42 Below ad. It was the best

laugh I'd had in a long time, and I would proudly play it to anyone who wants to find out about Kiwi culture and humour.

The Advertising Standards Complaints Board should kick back and have a drink. In moderation, of course.

So good on you - you non-senile voice of sanity, you!

SimonYoung, www.SimonYoungWriters.com

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