GOT A BURGLAR ALARM, smoke detectors in every room and a video monitoring system but still don't feel safe? A new company in Hackensack may have just the thing to relieve your anxiety.

Like any security firm, SafetyCare will call the police if someone heaves a brick through your window-but it wants to do much, much more. It offers to wrap clients in a warm hug of security, providing subscribers with a range of services to take the dangerous edges off almost every aspect of family life.

Founded last year by CEO Glenn Fischer and a team of security industry veterans, SafetyCare is shooting to be a turnkey provider of an all-embracing range of safety and security services. In addi-, tion to keeping an eye on any electronic devices installed in the client's home, it offers 24-hour access to expert medical advice, family counseling, crisis intervention and geriatric monitoring.

"We take the core services usually offered by different organizations for security monitoring and life-safety services and combine them," says Peter P. Giacalone, SafetyCare's executive vice president. And the company has a plan for improving its own economic health as well.

In late July SafetyCare began a partnership program, recruiting security-system dealers and installers from across the country that will provide SafetyCare's on-call services to their local customers. The company has enlisted 20 such firms so far and that has helped expand SafetyCare's customer base from its northeastern New Jersey roots across the country to Connecticut, Texas, California, Florida and Ohio.

While typical security-monitoring from companies like ADT connect customers to a 24-hour call center from which operators will notify local police, fire and rescue personnel in the event of an emergency, SafetyCare doesn't just pass word on trouble on to the next party. It offers on-call emergency responders and other trained personnel. "Instead of taking unskilled labor, we hire licensed practical nurses and security professionals," Giacalone says. "A family that has our services can utilize us in everyday life."

The company says it has attracted these experts by offering salaries that start at $50,000-well beyond the industry norm. This is a different approach and it comes at a time when standard security services have become a commodity product.

"Security continues to be on the front burner for most homeowners, especially those building houses these days," says Merlin Guilbeau, executive director of the National Burglar & Fire Alarm Association (NBFAA) in Irving, Texas. The NBFAA represents companies in the so-called electronic life-safety, security and systems industry.

"The installation of security systems is now part of residential homes just like electricity is," Guilbeau says. And today's alarm systems are expected to do more than sound an alert and flash the lights to signal trouble and chase off burglars.

"I would say 90% of the systems installed today are monitored," Guilbeau says. "It is a benefit to the homeowner that there is somebody available 24 hours a day to handle a situation occurring at their home when they are not. They can dispatch the police on their behalf and call the neighbors."

Now Fischer and his crew are going beyond physical safety into the realm of in loco parentis, offering to help clients with stress relief, conflict resolution and problem solving.

And Fischer is very familiar with the kind of company he's hoping to supersede. In 1979 he founded KingAlarm Distributors, a Hackensack-based security-products distributor. He also partnered with his father, Charles Fischer, to found and run King Central, a security-monitoring service. He sold King Central in 1998 to a minority stockholder. KingAlarm had grown into a $67 million business by the time Fischer sold it to Honeywell in 1999.

With the sale of both security companies, Fischer went into semi-retirement while he waited for his noncompete agreements to expire. Eager to get back into the security market, Fischer formed SafetyCare and purchased its headquarters building in February 2004. The company started offering services to the public in April of this year.

The company is not yet profitable. "It is going to be a couple of years," Giacalone says. "This is being done all through internal investments. Glenn Fischer has funded this whole operation."

The service is subscription based and costs $34.95 a month. That does not include the cost of setting up and installing any security systems, which must be done by a third party; SafetyCare doesn't handle hardware. Rather, it hopes to take care of any installations of video cameras, alarms and other electronic systems through its new partner program and keep overhead low by sticking to monitoring and call-in services. "That way," says Giacalone, "we don't have any trucks to service."

SafetyCare currently has 32 people on staff and plans to expand gradually with additional centers. The company is taking a conservative approach to growth. "The one thing we are not going to do is build super centers," says Giacalone.

SafetyCare has just under 1,000 subscribers and Giacalone believes homeowners will flock to the company. "We expect the next 12 months to have the greatest growth," he says, and predicts the customer base will expand to 100,000 in five years.