Small Business Resources, Business Advice and Forms from AllBusiness.com
 

Business Bloggers

How-to advice, analysis, and commentary from experts in all areas of business.

Smart Marketing with Customer Loyalty

One of the best ways to build a more profitable and sustainable business is by increasing customer loyalty. Your marketing dollars go much farther when customer loyalty is high. Discover new ideas and tools to keep your customers coming back.
Latest Posts

Make it easy and convenient for your customers to offer feedback
October 08, 2009, 10:20 AM
Logically we know when customers complain, they're giving us useful information. But emotionally we don't like to hear it. Especially since some customers tend to be a little rough about how they deliver their feedback. And employees are often tired ...

Get the Most from Customer Service Week
October 02, 2009, 6:05 AM
Customer Service Week is a time to honor and celebrate the spirit of customer service in our organizations. Here are 7 things you can do to both honor ...

Customer Loyalty Value Calculator
October 01, 2009, 4:20 PM
Improving customer service can increase your revenue and profits. Depending on your business, increasing customer loyalty will increase one or more of these three aspects ...

Customer Retention Tip: Tell Your Customers What to Expect
September 10, 2009, 4:30 PM
You might call it a brand promise. You might call it your Customer Service Standards. Some companies call it a customer promise. I call it a Unified Message. What you call it is not as important as what you do ...

Here's how to engage your customers
September 02, 2009, 4:25 PM
A great way to serve your customers is to engage them. Get to know them. Learn who they are, what they think and how they’d like to work with you. Some studies suggest this is one of the most important ...

Google dominates in customer service rankings
August 27, 2009, 4:30 PM
When we think of good or bad customer service we don’t always consider search engines. Maybe that’s because they are free services. And we rarely have direct contact with an employee as we use a search engine. So we see ...

New Twitter 101 Guide Helps Businesses Master Twitter
July 24, 2009, 2:45 PM
The fun folks at Twitter have done the business world a(nother) huge favor. First, as we all know, they created Twitter. And most of us know there’s a lot of value in Twitter. It’s just not always 100% obvious to ...

Make it Easy for Your Customers to Engage
July 07, 2009, 9:05 AM
Recently I reached out indirectly to several large companies. As a customer I've had less than desirable experiences and I wanted to let them know. But neither of them make it easy to offer feedback. A visit to each of ...

Build Customer Loyalty with Consistency
July 06, 2009, 9:00 AM
Long term, sustainable increases in customer loyalty require trusting relationships between customer and companies. As a customer, I'll keep doing business with you if I believe your goal is to help me. The more I trust you, the easier it ...

Make Your Customer Service Better Every Day
July 03, 2009, 8:55 AM
In the world of customer service, you need to get better or you'll fall behind. The Disney organization is well known as a ...



Latest Comments in Smart Marketing with Customer Loyalty posts

I agree wholeheartedly. What is amazing is how many companies do not employ tools to make customer contact easier, and thus increase loyalty. For example, if website place a YAKFREE webphone on their site, users could click-to-call customer service with zero cost to either party. Why wouldn't companies do things as simple as this?
By: Josh Lowenthal on 10/1/09 at 6:24 PM
Customer Loyalty Value Calculator
Hey Kevin, thanks for the great write up regarding hiring friendly people. This is something that is huge for us. In fact, 50% of our hiring process is based on the candidates ability to fit within our company culture. We are big on making sure we have "the right people on the bus" (we will get them in the right seat in time). There are some excellent resources about our hiring process available on Zappos Insights. While it is a paid membership site, there is plenty of free content to check out as well.
By: Donavon on 6/3/09 at 4:28 PM
For Better Customer Service Lose the Scripts. Hire Friendly.
Love the video! That was great. I hope that SWA realizes what a great employee they have! It kept everyone interested and awake.
I can always tell a difference in my clients if I am in a good mood or bad. Your mood and tone rub off on them and if they feel you love your work and are truly interested in their situation, they will always come back to you.
By: Kim on 5/31/09 at 11:31 AM
Deliver Better Customer Service by Having Fun
I have literally held so long that when someone picked up, I had forgotten who I called in the first place! Those are the times that I got busy doing other things while waiting. Thank goodness for Bluetooth technology!! But I will say this; those are calls that only happen once in a while. Typically if I have to hold for a long period of time, I will hang up and try to find someone else to do the job, etc.
Another thing that drives me crazy is the inevitable robot receptionist. You call and no matter how many buttons you push, you cannot get a live human being on the phone. Unless I have absolutely no other option, I do not use that company again!
By: Kim Shuford on 5/31/09 at 11:21 AM
Things to Do While Waiting on Hold for Customer Service
Even using just the straight ranking, Washington does well - ranking #7 in the USA. pretty good considering it's population base. Thanks for reading Lori!
By: Kevin Stirtz on 5/26/09 at 12:03 PM
Twitter Ranking: Which States Twitter the Most?

Interactive Blogger Map
Use our interactive map to figure out where Bloggers are located

View AllBusiness Bloggers in a larger map
Franchising Expert
mleonard_80
Ask Mark Leonard, Our
Franchising Expert,
Your Question
Small Business Expert
rlesonsky_80
Ask Rieva Lesonsky, Our
Small Business Expert,
Your Question
B2B Sales Expert
jkonrath_80
Ask Jill Konrath, Our
B2B Sales Expert,
Your Question
Business Travel Expert
krosen_80
Ask Ken Walker, Our
Business Travel Expert,
Your Question
Finance Expert
sthacker_80
Ask Sam Thacker, Our
Finance Expert,
Your Question
Invention Expert
Ask Stephen Key, Our
Expert on Licensing Your
Invention, a Question