Duct Tape Marketing Blog Channel Explodes
June 23, 2006, 7:51 AM
Today I added 14 new blogs on specific small business topics to the Duct Tape Marketing Blog Channel bringing the total to 22. The collective brainpower coming from this blog network will make it the place to go for ...

Famous Referral Offer #1
May 18, 2006, 4:55 AM
Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap your business around one or ...

Referral Offer #1
May 18, 2006, 4:48 AM
Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap your business around one or ...

Can a Blog Be a Referral Tool?
April 27, 2006, 7:20 PM
WIth an admitted nod to Keith Ferrazzi's fantastic book - Never Eat Alone and other secrets to success one relationship at a time, I want to reveal a networking/referral strategy that I have employed with great results for a number ...

Professional Services and Referrals
November 15, 2005, 6:06 AM
This is fairly typical email I receive so I thought I would answer it via the blog. John: I have been listening to your podcasts and enjoy them. A problem I have been struggling with is "As a dentist how ...

Integrating New Marketing Technology
October 17, 2005, 5:21 AM
Blogs, podcasts and RSS are all the rage in marketing circles, but sometimes you've got to remind folks just why that is. In my book, new technology for new technology sake can be a waste of time or, at least, ...

Hand-Written Notes Have Become A Power Tool
October 14, 2005, 7:26 AM
entry_excerpt_text_pbux A couple nights ago I was sitting in my car waiting for one of my daughters to finish up soccer practice. I can't sit still for more than about 10 minutes so I rooted around the car to find ...

Prove Your Sales Proposition With Numbers
October 11, 2005, 6:34 AM
One of the best ways to differentiate your offer or sales pitch from another is to give very specific information, with numbers to prove the point. And then, wrap it around a story of someone, some client, actually getting that ...

Blogging The Ultimate Small Business Marketing System
October 06, 2005, 5:07 AM
One of my Ultimate Marketing System teleclass clients approached me the other day and asked if he could blog about his experience of being a client. My blog self immediately said, "Sure, what a great use of a blog." But ...

What's The Purpose Of Your Marketing
October 05, 2005, 11:17 AM
All too often marketing messages get lost in the attempt to make them sound good. For several years now, I have been using a tool to help organizations get past the marketing mindset and create a statement that really drives ...