BlogOn: Beyond Radio
October 18, 2005, 7:43 AM
How marketing and PR can work with podcasts: BlogOn. The very, very funny and great to be interviewed-by Cameron Reilly - Founder, The Podcast Network led a panel with Michael W. Geoghegan - President, Willnick Productions, Randy Silver - Producer/Interactive, ...

BlogOn: Can Advertising Be Social?
October 18, 2005, 6:21 AM
How advertising is working in blogosphere, or can it at BlogOn. In the panel hosted by the always fun and interesting Steve Hall - Publisher and Editor, Adrants, who spoke with Joseph Jaffe - President and Founder, jaffe LLC Mark ...

BlogOn: Damage Control
October 17, 2005, 1:06 PM
CBS and the way to look at bloggers and crisis at BlogOn Gil Schwartz, EVP of Communications, CBS Television spoke one-on-one with Lisa Poulson, Managing Director, Burson-Marsteller . Negative publicity can spread through the blogging world like wildfire. Ignoring it ...

BlogOn: Marketing and Conversations
October 17, 2005, 12:26 PM
How are marketing people supposed to change from talking to to talking with customers? Steve Rubel - VP, Client Services, CooperKatz & Company leads a session on marketing and conversations with Shel Israel - co-author of the forthcoming Naked Conversations ...

BlogOn: McDonald's Corporation-Roadmap to a Corporate Blogging Strategy
October 17, 2005, 12:25 PM
McDonald's and Blogging at BlogOn Chris Shipley interviews Steve Wilson , Sr Dir, Global Web Communications, McDonald's Corporation on how the burger giant is looking at blogs and other social media. With more than 30,000 locations worldwide, a complex supply ...

BlogOn: The Power of Communities
October 17, 2005, 7:31 AM
BlogOn and the power of the community. Community online is nothing new, but the way that word of mouth and viral stories are going - the impact - has changed. We can see how things are moving at a faster ...

At BlogOn Conference
October 17, 2005, 6:47 AM
Blogging from BlogOn and Seth Godin. This week, I am at the BlogOn Conference , and will be both speaking and blogging the event for the blog. The keynote of the conference today is Seth Godin , who is speaking ...

Blogs, Comment Policies and Transparency
September 19, 2005, 4:46 PM
Blogs are an important new tool in public relations. There is no doubt about the importance that blogs have in consumer marketing, public outreach and interaction. But, with blogs come two separate responsibilities: a comment policy and transparency. Blogs are ...

Technorati's Blog Finder - a hidden great PR tool
September 07, 2005, 9:38 PM
The art of public relations comes down to a few key criteria, one being to find the right audience. The art of public relations comes down to a few key criteria, one being to find the right audience. That's the ...

Hurricane Katrina and Public Relations
September 06, 2005, 10:53 AM
The desire to promote the good you are doing is great, but at times, it is better to work in the background, and do good for good's sake. During times of crises - such as 9/11, the recent Tsunami or ...