Toyotagate: PRius Recall Equals PR Nightmare
February 09, 2010, 1:05 PM
“I think my biggest criticism of Toyota is the company appears to be having a cultural disconnect. People have died, others have been put in peril and they have been very slow to apologize." ...

PR Experts Weigh In on Toyota Debacle
February 08, 2010, 9:10 PM
I?ve heard from a lot of PR professionals about the Toyota recall. Here's what experts from across the nation are saying about the company's PR debacle and what they should do next.

When Bad Reputations Happen
February 07, 2010, 9:15 AM
One of the most important things we’ll learn from this episode is that you don’t wait for a crisis to occur.

Blogging Trends to Watch For
February 04, 2010, 7:05 AM
"Whenever you pay someone to speak on your behalf, the message becomes advertising, which falls within the old paradigm of interruption rather than conversation." ...

Promoting the Wrong Words
February 03, 2010, 10:45 AM
But here’s the thing: we who are in the business of watching our words as well as what our clients utter ought to know that certain phrases are going to get us in trouble.

Toyota's Late Apology
February 01, 2010, 11:05 AM
. . . but with youtube serving as the defacto publicity machine for any number of companies I’m thinking Toyota should’ve been more prepared.

PR Firm Goes to Washington
January 27, 2010, 11:15 AM
"This means we’re nimble enough to adjust our internal strategy to make sure our company strong and our clients achieve maximum results.” ...

More PR Lessons on the Blogosphere
January 21, 2010, 1:20 PM
"Actually, the more personality they have and the more opinionated they are, the better – it makes for stickier, more compelling reviews and a readers that are more likely to engage and take action." ...

How to Successfully Pitch Bloggers (including me!)
January 20, 2010, 4:30 PM
"The most successful blogs provide readers with a steady stream of new relevant content, and so successful blog owners are always looking for interesting things to blog about." ...

Text Donations Set Record
January 15, 2010, 11:05 AM
Often we bemoan the intrusion of cell phones, but when they’re used for a clear benefit, it makes us feel better about the phone and maybe even the Verizons and T-Mobiles of the world.