A Publicist Applies Her Own Advice
November 09, 2009, 7:00 AM
"Self publishing has become so democratic and is such an easy way to express creativity, disseminate ideas, and establish your brand." ...

Authors Take the Lead on Their Own Books
November 08, 2009, 5:20 PM
The publishing industry has shifted so much recently, as you've seen. Sarah Palin is getting how big of an advance for her book? It hurts me to even think about the figure. Real people aren't getting those advances.

PR for Yourself - Shifting Your Perspective
November 03, 2009, 9:35 AM
Book publicist Stacey Miller talks about promoting her own book and the PR lessons it has taught her.

"Micro-Pitch" Offers Bite-Sized Pitch
November 01, 2009, 7:45 PM
"Based on my observation that all of us (including media decision makers) don't have nearly enough time to read in-depth emails, I've developed what I call 'the micro-pitch.'" ...

What We (Should) Do When Publications Restructure
October 31, 2009, 11:55 AM
We might not see the obvious alterations, but I have to believe there’s a certain editorial dance occurring.

An App for What?! - I Smell a PR Blunder
October 27, 2009, 7:25 AM
So maybe I’m asking the obvious, but I wonder sometimes whether or not the product development people/advertising people/marketing people at a big (or small firm for that matter) talk to the PR people before launching a product.

Let's Learn Something from "Balloon Boy"
October 26, 2009, 12:30 PM
He makes a good case for remembering the kind of exploitation of children that so many reality shows sort of gloss over. Or maybe it’s just the parents who don’t care.

Prepping for the Interview
October 22, 2009, 2:05 PM
It’s best not to assume that your expert is somehow magically media trained. Even a fifteen-minute mini media workshop can do wonders to help your client navigate (all by him- or herself) an interview.

Email: No Longer King (Queen)?
October 12, 2009, 2:10 PM
What’s interesting to me is how some people there are trying to be so careful in the way they promote themselves. Are they kidding me? This is what they’ve been doing for years.

Bloggers on Notice from Federal Trade Commission
October 09, 2009, 11:20 AM
Some people think journalists need to police themselves. Well, no kidding.