Small Business Resources, Business Advice and Forms from AllBusiness.com

Professional PR

Any successful PR campaign must target the media, but doing so effectively isn't always obvious. Take a tour of the dos and don'ts of pitching your campaign to the media.

Perfect Pitch: Getting It Right the First Time
May 07, 2008, 6:30 PM
Plus, it's always good if you can peg what you're pitching to something you've seen in the news. Then it's not just about the service/product/person you're pitching.

Where Are You Going to Get Your Next PR Hit?
May 03, 2008, 11:30 PM
Still, to get those hits requires a tremendous investment in time, patience, strategic thinking, hope and a little PR Pixie Dust (it's available in a spray can).

Low-Cost Impressive PR
May 02, 2008, 7:15 AM
No press release was written or distributed. No one was interviewed by a big news outlet. A special event had not been planned, but some of the very best and cost-effective PR had just happened.

Nothing Is Too Small to Pitch
April 25, 2008, 7:30 AM
We can't all get placements in big papers on the front page or even buried inside, but that doesn't mean for a second that you shouldn't try.

Getting PR Hits Over and Over Again
April 23, 2008, 3:25 PM
But even if you're conducting public relations campaigns for areas that are not necessarily near and dear to your heart you can still find fulfillment in helping people get their points across.

Throw Out Old PR Elves for the New Year
December 17, 2007, 1:10 PM
Be A good PR Elf in the NEw Year ...

Christmas PR
November 27, 2007, 9:20 PM
Christmas PR ...

No comment and how to still tell the truth
November 20, 2007, 7:10 PM
chocolate, PR and no comment ...

Don't Forget to Pitch the Freelancers
November 06, 2007, 4:50 PM
Pitch freelance writers too ...

Press Releases Are Not Meant To be Tricky
October 26, 2007, 8:00 AM
Tricky Press Releases ...