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Professional PR

Any successful PR campaign must target the media, but doing so effectively isn't always obvious. Take a tour of the dos and don'ts of pitching your campaign to the media.
Latest Posts

Work of Mouth: Still One of the Keys to Good Publicity
July 08, 2009, 7:05 AM
When we launched we did a massive push to link to and from other popular bike and bike fashion blogs.

Promoting the Perfect Pair: Cycling and Fashion
July 06, 2009, 7:30 AM
"I've always been passionate about cycling, both as a sport AND as a means of transportation." ...

Brevity: Your New Best Friend
July 02, 2009, 11:50 AM
So, even if we can’t really limit our messages to one sentence that should certainly be the goal.

Getting Smart About Self-Promotion
July 01, 2009, 7:05 AM
"I think we have to see promotion as part of our job description and schedule it into our calendars for a few hours every week." ...

Self Promotion is a Good Business Decision
June 29, 2009, 12:05 PM
"I try to help them see that they're not talking about themselves, they're talking about their book, and their book is going to help people. It's an important difference." ...

Twitter's PR Coup
June 23, 2009, 2:00 PM
But who knew that a media that didn’t even exist when Iran held its last election would have such a profound effect on a people who desperately want to be heard?

Publicity Should Include the Local Market
June 19, 2009, 7:00 AM
"This is not just for networking; it’s a morale boosting activity that will keep you positive when you realize that you’re not alone." ...

Easy, Low-Cost Marketing & PR Solutions
June 18, 2009, 5:40 PM
"Your first eNewsletter should announce the re-launch of your new website. Email your customers, clients, business associates, friends and family. This is the most cost conscious way to do your own grassroots marketing." ...

Promoting Charitable Giving Even in Shaky Times
June 12, 2009, 7:05 AM
"Acts of kindness can be done in a day, but community building is the work of a lifetime, as one foundation director put it." ...

From Blogger to Social Media Queen - More Expert Advice
June 10, 2009, 7:05 AM
Artists of all stripes need to learn how to market themselves.



Latest Comments in Professional PR posts

This is a wonderful opinion. The things mentioned are unanimous and needs to be appreciated by everyone. administration jobs in london ...
By: lalpri on 7/9/09 at 6:45 AM
From Blogger to Social Media Queen - More Expert Advice
Thanks, Kim, for your thoughtful insights. Easier said than done, but practice, practice, practice, right?
By: Leslie Levine on 7/6/09 at 8:18 PM
Self Promotion is a Good Business Decision
Sandra makes a good point regarding women and self promotion. So do you. It's always easier to promote others for their business or accomplishments but we all seem to fall short when it comes to ourselves. One would think that no one can promote us better than ourselves! We need to get out of that mind set and start promoting!
I look forward to reading the next post.
By: Kim Shuford on 6/30/09 at 5:47 PM
Self Promotion is a Good Business Decision
Nice article.
==================
John Assam
Pr Jobs ...
By: John Assam on 6/15/09 at 11:24 PM
Promoting Charitable Giving Even in Shaky Times
Janie: thanks so much for your comment. So smart! Please write to me offline and tell me what kind of work you do. Perhaps a Q&A for the blog? Thanks again for taking the time. leslie@leslielevine.com ...
By: Leslie Levine on 6/9/09 at 4:24 PM
Thinking About PR and Social Media (Again)

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