Who Should Get Your Press Releases?

Not everyone should receive your press releases; not everyone will read them. Five well-targeted press releases will be much more effective than one hundred randomly sent ones. While press releases

Usually, the larger and more general the publication, the bigger your story must be to get coverage. If you are a small but growing Internet startup, you have better chance of coverage or a profile in the trade publication Internet World than in the more general computer magazine PC World. Regional business publications are also good places for growing businesses to target for exposure.

Envisioning a target and maintaining a focus is important even within a particular publication. If you send a press release to the general fax number at The Washington Post, chances are your fax will end up in the trash can. Press releases should be sent to a specific person, usually the reporter most likely to write a story about your company.