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Press Releases for Small Businesses

Typically businesses, especially new businesses, will have a press kit, which should include several recent press releases, a backgrounder (a one-page history of the company), newspaper clips (when stories have been written about the business or individuals behind the business), and possibly photos. A well-designed press kit will provide potential clients, vendors, investors, and media representatives with a brief overview of the activities of your company.

Click here for samples of press releases.


What Does It Take to Start a Successful Small Business?
Host Hattie Bryant of Small Business School interviews Bud, Bruce, and Ron, who all run multimillion-dollar companies from their homes in San Diego, California.