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When to Avoid a Press Release

Obviously, it's not a good idea to send out a press release to announce bad news. If your product launch is delayed by four weeks because of manufacturing problems, don't send out a press release detailing these mistakes. Send one announcement once the product is ready. If the press is concerned about

the delay, don't worry, they'll ask you.

The only exception to this rule is damage control once the cat is out of the bag. In some cases you may want to issue a release to put the bad news in perspective and tell your company's side of the story.

You should also avoid sending out a press release every week. After receiving "news" on your company every week for 10 weeks, reporters will definitely know your company's name — and quickly learn to trash whatever you send them.

In addition, make sure to read these articles:

  • Teradyne Chairman and CEO to Appear on...
    • Business Editors/High-Tech Writers BOSTON--(BUSINESS WIRE)--Jan. 15, 2004 Teradyne Inc. (NYSE: TER) today announced that its Chairman and Chief Executive Officer, George Chamillard, will appear on ......
  • Telaxis Communications Sues Alcatel for Breach.
    • Business/Technology Editors SOUTH DEERFIELD, Mass.--(BUSINESS WIRE)--July 31, 2001 Telaxis Communications Corporation (Nasdaq:TLXS), a leading worldwide provider of radio frequency (RF) products for broadband wireless access ......
  • Telaxis Communications Announces Schedule for...
    • Business/Technology Editors SOUTH DEERFIELD, Mass.--(BUSINESS WIRE)--Oct. 18, 2001 Telaxis Communications Corporation (Nasdaq:TLXS), a developer of wireless fiber optic connectivity products, today announced that it will ......
  • Don't keep your company a secret
    • Periodically, readers ask us about the procedure for publishing new product announcements, promotions and company news in Industrial Distribution. In fact, in the past few ......
  • New Product PR
    • Do you have the latest and greatest product in your arena? One of the key ways to get news is to make news with your ......
  • How to cut your company's costs.
    • If you're a good supervisor you know that controlling company costs -- especially concerning labor, materials, supplies, and power -- is just as important as ......
  • Who, What, Where, Why and When?
    • In every news release you send out and each time you talk to a reporter or editorial contact you need to be able identify "Who, ......
  • Don't wait for them to cover your news
    • There are tons of ways to engage with journalists and the most important thing to remember is to be pro-active when you're reaching out to ......
  • Information on the Go.
    • Today, if you've got important business news you want to share with a lot of people fast, you're more likely to send e-mail than to ......
  • Information on the Go.
    • Today, if you've got important business news you want to share with a lot of people fast, you're more likely to send e-mail than to ......
  • Too much value added?
    • HEADNOTE ASK THE EXPERT HEADNOTE An auditor takes the initiative to fix the problem himself. Was he adding value or overstepping his bounds? jOANNE WAS ......
  • The Press Release Debate Continues
    • What's up with all this frenzy about press releases and how many to send and what's "old school" and new schoo? Here's a journalist's take ......
  • Read all about it: extra, extra! Here's how...
    • If you've been in business for a while (or even if you haven't), you're likely familiar with many of the tried-and-true methods of promoting your ......
  • New release of SERsynergy
    • SER Solutions (ser.com) has announced SERsynergy 4.1. Targeted at financial institutions, the latest release offers new workflow and versioning capabilities within the SERsynergy Document Module....
  • Visiontec closes doors, letter says
    • Visiontec Inc., a high-tech contract manufacturer in Spokane Valley that once employed nearly 50 people, shut down its operation last month, according to a letter ......
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