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Press Release Essentials

In addition to the news itself, your press release should indicate where your company is headquartered and who to contact for more information or to set up an interview. Both of those things, along with the date of the news, should be close to the top of the press release.

The main body

of a press release should state your company's news and answer the classic who, what, when, where, why, and how questions. If you are announcing a key hire, for example, include the person's new title, what he or she will be doing in that position, the person's past experience, and how it will help your company move ahead. If the purpose of your press release is to introduce a new product or service, the press release should include a description of the product or service, where it fits into the marketplace — e.g. Is it the first product of its kind? — and how it can be purchased.

Quotes, from the new hire or one of the company's top-level employees involved in the product launch, are helpful to journalists on deadline. While any employee mentioned in a press release should be easy to reach for an extensive interview, meaty quotes in a press release can often suffice.

Finally, the end of each of your press releases should include a paragraph describing your company — its core business, the locations of its offices, an approximate employee count, its stock symbol when applicable, and the date when your company was founded. The summary paragraph also offers the chance to explain why you deserve coverage: "As the premier provider of ..." or "With $3 million in funding from Intel ...," for example.

In addition, make sure to read these articles:

  • ValueRich Announces CFO Michael Chalhub to...
  • WEST PALM BEACH, Fla. -- ValueRich, Inc. (AMEX:IVA): Joseph Visconti, CEO, Chairman of the Board and President of ValueRich, Inc. announced today that Michael ......
  • Battle Mountain Gold to Hold Shareholder Vote.
  • RENO, Nev. -- Battle Mountain Gold Exploration Corp. (OTCBB:BMGX) ("Battle Mountain") is pleased to announce that the company plans to hold a special meeting ......
  • Tongjitang Chinese Medicines Company...
  • SHENZHEN, China -- Tongjitang Chinese Medicines Company (NYSE: TCM) ("Tongjitang" or the "Company"), a vertically integrated and profitable specialty pharmaceutical company focusing on the ......
  • New Product PR
  • Do you have the latest and greatest product in your arena? One of the key ways to get news is to make news with your ......
  • Eclipsys to Release Second Quarter 2003 Results...
  • Business Editors/Health/Medical Writers BOCA RATON, Fla.--(BUSINESS WIRE)--July 1, 2003 Eclipsys Corporation(R) (Nasdaq:ECLP), The Outcomes Company(R), today announced that it will release results for the second ......
  • Eclipsys To Release First-Quarter 2002 Results...
  • Business Editors/Medical & Technology Writers BOCA RATON, Fla.--(BUSINESS WIRE)--April 1, 2002 Eclipsys Corporation(R) (Nasdaq:ECLP), The Outcomes Company(R), today announced that it will release results for ......
  • Eclipsys to Release First Quarter 2004 Results...
  • Business Editors/Health/Medical Writers/High-Tech Writers BOCA RATON, Fla.--(BUSINESS WIRE)--April 5, 2004 Eclipsys Corporation(R) (Nasdaq:ECLP), The Outcomes Company(R), today announced that it will release results for the ......
  • Eclipsys to Release Third Quarter 2003 Results...
  • Business Editors/Health/Medical Writers BOCA RATON, Fla.--(BUSINESS WIRE)--Sept. 16, 2003 Eclipsys Corporation(R) (Nasdaq:ECLP), The Outcomes Company(R), today announced that it will release results for its fiscal ......
  • Eclipsys to Release First Quarter 2003 Results...
  • Business Editors/Health/Medical Writers BOCA RATON, Fla.--(BUSINESS WIRE)--April 2, 2003 Eclipsys Corporation(R)(Nasdaq:ECLP), The Outcomes Company(R), today announced that it will release results for the first quarter ......
  • Eclipsys to Release Third-Quarter 2002 Results...
  • Business Editors/Technology & Medical Writers BOCA RATON, Fla.--(BUSINESS WIRE)--Sept. 17, 2002 Eclipsys Corporation(R) (Nasdaq:ECLP), The Outcomes Company(R), today announced that it will release results for ......
  • Enzymatic Therapy Refutes Amazon.com Anti-spam...
  • Business Editors/Health/Medical Writers GREEN BAY, Wis.--(BUSINESS WIRE)--Aug. 26, 2003 A news release distributed today by Amazon.com regarding a lawsuit filed against email spammers erroneously identified ......
  • Eclipsys to Release Fourth Quarter 2003...
  • Business Editors/Health/Medical Writers BOCA RATON, Fla.--(BUSINESS WIRE)--Dec. 31, 2003 Eclipsys Corporation(R) (Nasdaq:ECLP), The Outcomes Company(R), today announced that it will release results for its fiscal ......
  • Independent Audit Verifies Eclipsys SunriseXA...
  • Business Editors/Health/Medical Writers BOCA RATON, Fla.--(BUSINESS WIRE)--April 22, 2004 Eclipsys Corporation(R), The Outcomes Company(R), (Nasdaq:ECLP), today reports that it recently commissioned the Aberdeen Group, an ......
  • Eclipsys to Release Fourth Quarter 2002...
  • Business Editors & Health/Medical Writers BOCA RATON, Fla.--(BUSINESS WIRE)--Dec. 30, 2002 Eclipsys Corporation(R) (Nasdaq:ECLP), The Outcomes Company(R), today announced that it will release results for ......