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Market Research Techniques Market research can provide critical information about the buying habits, needs, preferences, and opinions of current and prospective ... (ARTICLE) Secondary vs. Primary Market Research Success depends on a lot of things, but when you have information about a particular market segment, a ... (ARTICLE) Secrets of Successful Market-Research Studies Whether your goal is to expand into new markets, introduce a new product or service, or gauge customer ... (ARTICLE) Using Surverys to Conduct Market Research Need to conduct a little market research, but don't know what approach to use? Among the many tools ... (ARTICLE) Introduction to Market Research Good instincts and intuition certainly play important roles in business. But gut feelings about your customers' needs and ... (ARTICLE) Top 10 Market Research Mistakes Market research is essential to understanding your customers and your competition. Market research can also identify trends that ... (ARTICLE) Making Market Research Pay Laurie Bebout made a dramatic career change: She quit her job as a nuclear-safety engineer to run a ... (ARTICLE) Market Research Basics for Small Businesses Before selling a product or service, it's important to know the market that you will be entering into. (ARTICLE) Marketing Research According to the American Marketing Association, marketing research is the systematic gathering, recording, and analyzing of data about ... (ARTICLE) Understanding Your Target Market Reach specific customers and satisfy their particular needs. (ARTICLE) Where Can I Find Industry Research Reports? Here is our list of resourses for creating industry reports. (ARTICLE) How To Get Research Reports on a Company You can get research reports on a company through Dun & Bradstreet. A fee is required. Dun & ... (ARTICLE) What You Can Learn from Company Research Do you trust that your clients will pay, your partners will stick to their agreements, and your competitors ... (ARTICLE) How Do I Maintain My Competitive Advantage? Learn tips on how to win new customers and beat out the competition. (ANSWER ARTICLE) Market Research for a Branch Office If you're looking to open a new branch in another city, read our suggestions for planning a branch ... (ARTICLE) Effective Questionnaires for Market Research One of the primary research tools used for acquiring data is the questionnaire. It is a simple and ... (ARTICLE) How Focus Groups Can Work for Your Small Business It is widely assumed that focus groups are reserved for large corporations that can afford the cost of ... (ARTICLE) Determining the Target Audience of Your Small Business The goal of your market research is to determine your sales demographics and establish a target audience. This ... (ARTICLE) Demographics and Psychographics If you are lost as to the meaning and significance of "demographics" and "pshychographics," learn more here. (ARTICLE) How To Obtain Company Research Research companies compile their information using a variety of techniques. Learn more. (ARTICLE)
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How to Get Angel Funding

Host Hattie Bryant of Small Business School interviews Fred Hoar and Hans Severins of Band of Angels, an angel investor network.

How to Raise Capital Over the Long Term

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Business Glossary

Definitions for: market research

Dictionary of Finance and Investment Terms

market research

exploration of the size, characteristics, and potential of a market to find out, before developing any new product or service, what people want and need. Market research is an early step in marketing-which stretches from the original conception of a product to its ultimate delivery to the consumer.

In the stock market, market research refers to technical analysis of factors such as volume, price advances and declines, and market breadth, which analysts use to predict the direction of prices.

Industry Associations

Industry Associations
Automotive Market Research Council
Represents manufacturers of automotive service equipment, automotive parts, components, subassemblies, accessories as original or replacement equipment, and employees whose principal responsibility is market research analysis and business planning. Promotes more ...

Members: 100
Founded: 1966
Dues: company, $500 annual; additional individual, $75 annual.

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