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Secrets of Successful Market-Research Studies
Even the smallest of small businesses can benefit from a simple but well planned market-research study.
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Market research is essential to understanding your customers and your competition. Market research can also identify trends that...
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Secondary vs. Primary Market Research
Primary and secondary market research can provide valuable insight to help you shape your business and prevent costly...
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Using Surveys to Conduct Market Research
Need to conduct a little market research, but don't know what approach to use? Among the many tools...
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The Five Basic Methods of Market Research
Market research can provide critical information about the buying habits, needs, preferences, and opinions of current and prospective...
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Making Market Research Pay
Laurie Bebout made a dramatic career change: She quit her job as a nuclear-safety engineer to run a...
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Introduction to Market Research
If you want to minimize risk and improve your chances of success, you need sound, objective data.
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Market-Research Basics for Small Businesses
Before selling a product or service, it's important to know the market that you will be entering into....
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Marketing Research
According to the American Marketing Association, marketing research is the systematic gathering, recording, and analyzing of data about...
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Use Demographics to Understand Your Target Market
Reach specific customers and satisfy their particular needs.
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Conducting Market Research
Market research manager Deirdre Kurzweil shares thoughts on conducting market research.

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Business Glossary
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Definitions for: market research director
Dictionary of Marketing Terms
market research director
Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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Industry Associations

Industry Associations
Automotive Market Research Council
Represents manufacturers of automotive service equipment, automotive parts, components, subassemblies, accessories as original or replacement equipment, and employees whose principal responsibility is market research analysis and business planning. Promotes more ...

Members: 100
Founded: 1966
Dues: company, $500 annual; additional individual, $75 annual.

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