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Business Glossary
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Definitions for: market research
market research

exploration of the size, characteristics, and potential of a market to find out, before developing any new product or service, what people want and need. Market research is an early step in marketing-which stretches from the original conception of a product to its ultimate delivery to the consumer.

In the stock market, market research refers to technical analysis of factors such as volume, price advances and declines, and market breadth, which analysts use to predict the direction of prices.

Copyright © 2006, 2003, 1998, 1995, 1991, 1987, 1985 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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Industry Associations

Industry Associations
Automotive Market Research Council
Represents manufacturers of automotive service equipment, automotive parts, components, subassemblies, accessories as original or replacement equipment, and employees whose principal responsibility is market research analysis and business planning. Promotes more ...

Members: 100
Founded: 1966
Dues: company, $500 annual; additional individual, $75 annual.