Social Media Roadmap Boosts Small Business SEO
August 03, 2009, 9:20 AM
Throwing keywords at social media tactics isn't as effective as developing and implementing a plan to reach specific marketing goals.

Planning Search Engine Optimization for Small Business
July 14, 2009, 12:25 PM
To meet the needs of customers searching for solutions, small businesses need to ensure their website content is easily visible and what better way than SEO to achieve this?

Long-Term Link Building for SEO
July 01, 2009, 8:30 PM
The problem with approaching link building as an end goal and tactically, is very much like a hamster running in its cage. That's what many small business SEO consultants do: chase links one by one or get creative with link ...

Five Tips for Better Optimized Press Releases
March 18, 2009, 6:55 AM
Journalists, bloggers and even consumers often turn to news search to seek information on the Web. As aggregators of information that rely on algorithms to sort search results, News search engines offer opportunities for optimization just like any other search ...

Recession Marketing: Managing Your Online Reputation
February 10, 2009, 7:35 PM
When times are tough and companies are uncertain where to invest their marketing dollars, one sure bet is to invest in the reputation of the company and key people.

Redesigning Your Web Site? You Need a SEO Migration Plan
January 23, 2009, 10:55 AM
In the course of my 10+ years of internet marketing consulting and providing search engine optimization services, one of the most avoidable situations that is also one of the most common reasons company websites plummet in the search engines concerns ...

Recession Marketing Tips for Small Business - Going Digital
January 22, 2009, 12:30 PM
The changing trends in information production, distribution and consumption by consumers coupled with the uncertain times we live in create an unprecedented challenge for companies to better reach and engage with their customers.

Importance of Trust and Marketing on the Social Web
December 08, 2008, 7:45 AM
Trust is a very important piece of how brands are built. A brand is a promise kept and promises kept instill trust with consumers.

The First Step in Online Reputation Management
November 17, 2008, 4:10 PM
Companies, such as Kryptonite Locks, Comcast, Dell, Walmart and recently Motrin, have experienced what it’s like to feel the negative influence of the social Web and the subsequent effect on how their brands are perceived, both in the search results ...

The Influence of Social Media on Search Behavior & Search Marketing
September 21, 2008, 10:30 AM
The growth in attention to social media as a marketing, communication and community building opportunity deserves attention by all sorts of online marketers, especially those in search marketing, so how does social media affect search marketing?