Long-Term Link Building for SEO
July 01, 2009, 8:30 PM
The problem with approaching link building as an end goal and tactically, is very much like a hamster running in its cage. That's what many small business SEO consultants do: chase links one by one or get creative with link ...

Five Tips for Better Optimized Press Releases
March 18, 2009, 6:55 AM
Journalists, bloggers and even consumers often turn to news search to seek information on the Web. As aggregators of information that rely on algorithms to sort search results, News search engines offer opportunities for optimization just like any other search ...

Recession Marketing: Managing Your Online Reputation
February 10, 2009, 7:35 PM
When times are tough and companies are uncertain where to invest their marketing dollars, one sure bet is to invest in the reputation of the company and key people.

Redesigning Your Web Site? You Need a SEO Migration Plan
January 23, 2009, 10:55 AM
In the course of my 10+ years of internet marketing consulting and providing search engine optimization services, one of the most avoidable situations that is also one of the most common reasons company websites plummet in the search engines concerns ...

Recession Marketing Tips for Small Business - Going Digital
January 22, 2009, 12:30 PM
The changing trends in information production, distribution and consumption by consumers coupled with the uncertain times we live in create an unprecedented challenge for companies to better reach and engage with their customers.

Importance of Trust and Marketing on the Social Web
December 08, 2008, 7:45 AM
Trust is a very important piece of how brands are built. A brand is a promise kept and promises kept instill trust with consumers.

The First Step in Online Reputation Management
November 17, 2008, 4:10 PM
Companies, such as Kryptonite Locks, Comcast, Dell, Walmart and recently Motrin, have experienced what it’s like to feel the negative influence of the social Web and the subsequent effect on how their brands are perceived, both in the search results ...

The Influence of Social Media on Search Behavior & Search Marketing
September 21, 2008, 10:30 AM
The growth in attention to social media as a marketing, communication and community building opportunity deserves attention by all sorts of online marketers, especially those in search marketing, so how does social media affect search marketing?

Basics of Improving Search Engine Rankings
September 10, 2008, 2:50 PM
There is no silver bullet with improving search engine rankings and traffic. Search engine optimization is an elegant mix of technical/creative and art/science. What's important is to start with these basics: ...

How PR Professionals Can Use SEO to Get More Media Coverage
August 28, 2008, 8:00 AM
Many small businesses are familiar with the idea of search engine optimization and public relations, but few understand how integrating PR and SEO can help get small businesses more press coverage online. The answer is through news content optimization.