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Search Engine Smarts

Stay current on the latest techniques for effectively marketing your company online. Learn how to both optimize your site for search engines, and avoid pitfalls that could get your site blacklisted.
Latest Posts

Five Free Link-Building Tools for Small Business SEO Campaigns
January 29, 2010, 7:00 AM
Link-building is essential for improving search engine visibility for small or large business Web sites. Here are Five free link building management tools to fit any budget.

Social Media Marketing and SEO for Small Business
January 27, 2010, 9:20 AM
The small business marketing press and blogosphere are rich with tales of social media. Because social media is such a "shiny object", it's often segmented from other online marketing and communication channels such as search engine optimization. The truth is ...

5 Paid Link Building Tools for Small Business SEO
December 21, 2009, 7:00 PM
As link building efforts begin to mature and the necessity to track larger numbers of links in a more competitive environment develops, more features are necessary. Here are 5 paid link building management tools that offer a variety of useful ...

Five Free Tools for Small-Biz PPC Campaigns
December 16, 2009, 7:20 AM
As your PPC campaigns grow in size and complexity, you may find it necessary to invest in paid tools for PPC keyword research and campaign management. But for most small business Search Marketing efforts, these 5 free PPC tools are ...

10 Resources on Google's Real Time Search
December 15, 2009, 4:20 PM
There are many perspectives to the real time search issue. Make no mistake, if you're not watching the Google home page now, you should be. If you're not watching what your customers, competitors, employees and staff are Tweeting, you should ...

Social Media Roadmap Boosts Small Business SEO
August 03, 2009, 9:20 AM
Throwing keywords at social media tactics isn't as effective as developing and implementing a plan to reach specific marketing goals.

Planning Search Engine Optimization for Small Business
July 14, 2009, 12:25 PM
To meet the needs of customers searching for solutions, small businesses need to ensure their website content is easily visible and what better way than SEO to achieve this?

Long-Term Link Building for SEO
July 01, 2009, 8:30 PM
The problem with approaching link building as an end goal and tactically, is very much like a hamster running in its cage. That's what many small business SEO consultants do: chase links one by one or get creative with link ...

Five Tips for Better Optimized Press Releases
March 18, 2009, 6:55 AM
Journalists, bloggers and even consumers often turn to news search to seek information on the Web. As aggregators of information that rely on algorithms to sort search results, News search engines offer opportunities for optimization just like any other search ...

Recession Marketing: Managing Your Online Reputation
February 10, 2009, 7:35 PM
When times are tough and companies are uncertain where to invest their marketing dollars, one sure bet is to invest in the reputation of the company and key people.



Latest Comments in Search Engine Smarts posts

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By: jim on 1/31/10 at 4:17 PM
Five Free Link-Building Tools for Small Business SEO Campaigns
i have read your article really great articale on how page rank factor is affected in ranking algorithms and it realy work on how you can write in your article. The articles linked to mostly cover on-page optimization.

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By: Elan Emerging Technologies PVT Ltd. on 1/27/10 at 12:56 AM
How search engines rank web pages
Online adult retailers?why is it that so many websites, forums and blog sites that actively encourage input from members continue to block adult related websites? I understand that pornographic websites now number in the thousands if not millions and many of these sites do have very graphic and offensive martial that I would not want my children to stumble upon by accident.

With the advent of online shopping and the decline of High streets all over the UK does this not highlight the fact that people these days prefer to shop from the comfort of their own homes? Which brings me back to my question, why is it that so many websites block adult related websites?

Firstly, online adult shops are not only legal but moreover are legitimate businesses that have been approved and supported by thousands of customers who purchase from these sites on a daily basis. I own and operate an online adult shop; www.sexshop4adults.co.uk and have many satisfied customers; so it will come as no surprise that I am constantly frustrated with the blinkered attitude of many moderators who police these websites.

Like other products people wish to read and write reviews and due to the nature of these products many people wish to remain anonymous which is totally understandable?

I guess the point I am trying to get across here is stop penalizing legitimate adult retailers just because they are selling products aimed at an adult audience. After all, if there was no demand for these products we would all be out of business tomorrow. When you categorize all ?Adult? websites into one box such as pornographic you are denying people the right to choose?after all you would not block a website for selling lingerie yet our website is made up of approximately of 25% of lingerie.

The way I look at it, is if people are not interested they will simply move on, if I am watching TV and something comes on that I am not interested in, I simply change channels. This is now 2010 gone are the days of Mary Whitehouse (thank god) is it not time to finely move into the 21st century?
...
By: PETER JOHN on 1/9/10 at 10:57 AM
Optimize Your Online Reputation
I agree! SEO is one of the tactics used by many in online marketing. This is the efficient and more effective thing to do. At any rate, it still won't save many from needing payday loans no faxing for car and insurance payments. Obama and the White House have hailed the actions of Congress, as they are in favor of keeping the short term loans from Cash for Clunkers going.
By: Santiago R. on 8/4/09 at 4:49 AM
Social Media Roadmap Boosts Small Business SEO
This is an excellent article and gives good insight to people who are in the process of redesigning their website. However if you want to resolve your web content issues from a long term point of view, please add in a Content Management System. Not surprisingly, the advantage is that the CMS gives you more control over the website and you don't have to rely on external resources for its updating. With CrownPeak you can access a customized solution. Using CrownPeak CMS you can update your website, prepare landing pages and do tons of stuff all through easy to use templates. For details about the CrownPeak CMS you might want to visit - www.crownpeak.com ...
By: Chris Bartik on 5/28/09 at 6:52 AM
Redesigning Your Web Site? You Need a SEO Migration Plan

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