I am worried that my company is not getting the exposure we need on search engines. What can I...

Improving your ranking on search engines is the best way to increase your site traffic. There are several key steps you can take to improve your position so that you can attract more potential customers.

The first thing to do is to see how many of your Web pages are being picked up by search engines. You can do this on Google by typing "site:www.yourdomain.com" into the search box. If the number of documents that the engine is finding for your site is lower than the total number of pages on your site, then not all of your pages are being indexed by the search engine robots.

These robots rely on links to navigate the Web and find pages to include in their search engine. If there's no link to a page on your Web site, there's no way for the robot to find it. The best way to make sure that all of your Web pages are found is to create links to them from your other Web pages — so-called internal links — or from other sites on the Internet — external links.