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Direct Marketing

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VIDEO: Direct Mailing: Close the Loop Interview with Patricia Block, Marketing Professional with Meridian Builders ... (VIDEO) Developing E-Mail Marketing Lists Email-marketing can generate leads and increase sales for less cost than traditional direct marketing. Learn how to develop ... (ARTICLE) Top 10 Direct Mail Mistakes Using the wrong list, poor copy, no testing ... avoid these common direct-mail mistakes. (ARTICLE) Fulfillment Firm Fundamentals It's crucial that you go with a company that meets your performance standards. If you decide to outsource, ... (ARTICLE) An Introduction to Direct Mail Learn to make the best us of this affordable, highly targeted and fairly easy means of advertising your ... (ARTICLE) Keys to Successful Mailing Mail marketing is typically just one aspect of a larger sales and marketing strategy, so success or failure ... (ARTICLE) Tricks of the Direct-Mail Trade There are numerous tricks to the trade and direct mailing experts spend ample amounts of time honing and ... (ARTICLE) Direct Mail Basics for Small Businesses The key to a successful direct mail campaign is the mailing list. If you have a well-honed, targeted ... (ARTICLE) How Do You Write a Good Direct Mail Piece? A letter is the most common form of direct mail, and writing a good one isn't easy. If ... (ANSWER ARTICLE) How Can I Improve My Online Ad Conversion Rates? Learn the best practices to drive traffic and increase your online ad conversion rate. (ANSWER ARTICLE) Regionalizing Your Website Use these tactics to make your small-business site shine in local searches. (ARTICLE) Which Type of Online Ad Is Most Effective? Choosing the type of online advertisement that's most appropriate for your business or product can be a challenging ... (ARTICLE) New Integration in Contact Center Technology Not all of today's contact center capabilities are new; what's new about call-center technology is the ability for ... (ARTICLE) Use Keywords to Drive Traffic to Your Online Store It's been estimated that as much as 70 percent of all online sales start with users visiting a ... (ARTICLE) Direct Mail Basics Any direct mail program starts with two basic components: a message and an audience. What are you trying ... (ARTICLE) Get the Most from Your Direct Mail Campaign Extracting maximum value from your mail campaign can be difficult. You can start from scratch and learn the ... (ARTICLE) Where Can I Get Information on Advertising on Search Engines? You can get general information on advertising on search engines from an article at Nolo.com entitled “ If ... (ARTICLE) Do Trade-Show Giveaways and Free Gifts Work? Well-thought-out trade-show giveaways do work. Irrelevant, unimaginative freebies do not. Read our article and learn some tricks of ... (ARTICLE) Marketing Before and After a Trade Show Going to a trade show without advance preparation is a waste of time and money. Post-trade show follow-up ... (ARTICLE) Where Should I Advertise My Online Store? Online advertising isn't as confusing as many small business owners think. Just like in the brick-and-mortar world, the ... (ARTICLE)
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Business Glossary

Definitions for: direct marketing

Dictionary of Business Terms

direct marketing

selling via a promotion delivered individually to the prospective customer. Direct marketing differs from general marketing in that the result of a promotion is measurable in terms of response; also, direct marketing is largely dependent upon the use of customer files and lists. Frequently associated with mail order firms, direct marketing also includes a variety of promotion media such as door-to-door selling, videotextservices, newspaper inserts, telemarketing, cards, and package inserts. Direct marketing is a more personal type of promotion than advertising. The primary users are magazine publishers, catalog houses, political campaign organizations, and financial institutions.take-one

Industry Associations

Industry Associations
Direct Marketing Association
Manufacturers, wholesalers, public utilities, retailers, mail order firms, publishers, schools, clubs, insurance companies, financial organizations, business equipment manufacturers, paper and envelope manufacturers, list brokers, compilers, managers, owners, computer service bureaus, ...

Members: 5,200
Founded: 1917
Dues: marketing company, $1,250 annual; supplier, $2,500 annual.

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