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Business Glossary
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Definitions for: direct marketing
direct marketing

selling via a promotion delivered individually to the prospective customer. Direct marketing differs from general marketing in that the result of a promotion is measurable in terms of response; also, direct marketing is largely dependent upon the use of customer files and lists. Frequently associated with mail order firms, direct marketing also includes a variety of promotion media such as door-to-door selling, videotextservices, newspaper inserts, telemarketing, cards, and package inserts. Direct marketing is a more personal type of promotion than advertising. The primary users are magazine publishers, catalog houses, political campaign organizations, and financial institutions.take-one

Copyright © 2007, 2000, 1997, 1987, by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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Industry Associations

Industry Associations
Direct Marketing Association
Manufacturers, wholesalers, public utilities, retailers, mail order firms, publishers, schools, clubs, insurance companies, financial organizations, business equipment manufacturers, paper and envelope manufacturers, list brokers, compilers, managers, owners, computer service bureaus, ...

Members: 5,200
Founded: 1917
Dues: marketing company, $1,250 annual; supplier, $2,500 annual.