What are the Components of a Successful Email Marketing Campaign?

No email marketing campaign will be successful if no one actually reads your emails. There are various rules of thumb that you can follow that will encourage people to actually open your emails and

First and foremost, your email newsletters must be compliant with the CAN-SPAM Act. Otherwise, you are breaking the law. For more information on the regulations, see my answer to the question How can I make my email newsletters CAN-SPAM compliant?

Make sure that the "title" and "from" fields in your email are as specific as possible. Don't make the mistake of having the "from" field read "admin@yourbusiness.com." Have it read your business name. And make the "title" field specific. If you are offering a two-for-one special on a product, say that in the title field. If you are launching a new product, mention that. Customers need an incentive to click on your email and go to your site. If your customers are like most people on the Web, they get a lot of email ? much of it spam. You need to remind your readers quickly that your email is not spam and is worth opening.