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A lift letter to emulate.

Publication: The Newsletter on Newsletters
Date: Monday, February 28 2005

In a recent promotional mailing from Writer's Digest and WritersOnline Workshops.com (WOW), a bright purple lift letter immediately got our attention.

It's 4 X 11-inches, folded twice to yield a 3.75 X 4-inch note with the bold black headline Blatant Bribery. Open that, and another

bold head reads, A note from WD and WOW.

Above that is the beginning of a fairly long letter introduced by another big head,

"Dear Writer,

"Why would anyone give you 3 free books in an introductory offer that could save you up to $100 on the writing books you've been yearning for?

"We're resorting to blatant bribery because we're betting you'll love Writer's Digest Book Club."

Six paragraphs later, it closes, "At WD and WOW, we think it's a great deal--and we hope you do too. So while this incredible offer may seem like blatant bribery, it's just a generous invitation to welcome you to the Club. No strings attached."

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