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Direct Mail Marketing

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1-20 of 271 related articles

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An Introduction to Direct Mail

Learn to make the best us of this affordable, highly targeted and fairly easy means of advertising your...

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Keys to Successful Mailing

Mail marketing is typically just one aspect of a larger sales and marketing strategy, so success or failure...

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Using Mailing List Brokers

Mailing lists can help small businesses find new customers, but it's important to know what to look for...

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Top 10 Direct Mail Mistakes

Using the wrong list, poor copy, no testing ... avoid these common direct-mail mistakes.

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Tricks of the Direct-Mail Trade

Direct mailing experts spend ample amounts of time honing and testing direct mail pieces. Review some of their...

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Hints for Successful Small Business Direct Mail Strategies

The key to a successful direct mail campaign is the mailing list.

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Direct Mail Basics

Any direct mail program starts with two basic components: a message and an audience. What are you trying...

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Get the Most from Your Direct Mail Campaign

Extracting maximum value from your mail campaign can be difficult. You can start from scratch and learn the...

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Four Rules of Permission Marketing

E-mail marketing is one of the most effective weapons in a small business owner's arsenal. Be sure to...

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When to Administer Mailings

Consider a strategic plan that lays out the frequency of your mailings. Moreover, think about how long customers...

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Five Good Reasons to Do a Mass Mailing

These five types of mass-mailing campaigns can boost your business. The form of your mailing will depend on...

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How to Compile a Qualified Mailing List

Putting together a reliable and qualified mailing list can be difficult. Make sure your list focuses on your...

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Direct Mailing: Close the Loop

Interview with Patricia Block, Marketing Professional with Meridian Builders

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Getting Started with Mail Order

To get started with mail order you'll first need to put together a mailing list. Your existing customers...

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Man kills rival, self at direct-mail firm: Company's owner was said to be involved with gunman's wife

Oct. 31--A man who police said was motivated by a dispute over his estranged wife walked into a...

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Direct mail industry condemns threat of further strike action

The direct mail industry has voiced its anger at the ongoing dispute between Royal Mail and the Communication...

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Developing E-Mail Marketing Lists

Email-marketing can generate leads and increase sales for less cost than traditional direct marketing. Learn how to develop...

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Three Steps to Developing a Marketing Plan for Your Small Business

A sound marketing plan is key to the success of your business. Here's how to start.

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BRIEFCASE: Boulder, Broomfield, Weld businesspeople in the news

Ai Creative, a Boulder-based marketing services firm, redesigned and launched the Web site for Culinary School of the...

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Daily Camera, Boulder, Colo., business people column: Boulder, Broomfield, Weld businesspeople in the news

Nov. 1--Ai Creative, a Boulder-based marketing services firm, redesigned and launched the Web site for Culinary School of...

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1-20 of 271 related articles

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How to Turn Your Business Dream into a Successful Reality

Napa Valley business owners tell Sumer Morenz of D&B Digital TV how they turned passion into bottom-line success.

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Business Glossary

Definitions for: DMMA (Direct Mail Marketing Association)

Dictionary of Marketing Terms

DMMA (Direct Mail Marketing Association)

Industry Associations

Industry Associations
Direct Marketing Association
Manufacturers, wholesalers, public utilities, retailers, mail order firms, publishers, schools, clubs, insurance companies, financial organizations, business equipment manufacturers, paper and envelope manufacturers, list brokers, compilers, managers, owners, computer service bureaus, ...

Members: 5,200
Founded: 1917
Dues: marketing company, $1,300 annual; supplier, $2,950 annual; non-profit, $600 annual.

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