Developing Your Company's Logo

When you hire an ad agency, they will usually assign an account manager to work with you and act as a go-between with the designer working on your project. You can expect to pay between $2,000 and $10,000 for the account service and design work during the logo development stage.

But if you just need a logo and not an entire campaign, an online logo company is a better alternative. What If Your Company Doesn't Have a Logo Yet?

With an online service, you will complete an in-depth questionnaire that the designer will use to determine how your logo will be used: on business cards, building signage, trucks, or your Web site (or all of the above). Some companies, such as LogoWorks, assign multiple designers to each project to ensure that you receive a variety of logo concepts.

The questionnaire will also tell the designers just who your customers are, what color preferences you have, and what things you absolutely don't want your logo to include. Prices for online logo development generally range from $200 to $500.