The Importance of a Logo and Marketing Materials

About half of all businesses fail within their first few years. One source of failure that is commonly cited by experts is sloppy or ineffective marketing. If your marketing materials do not stand out from those of your competitors, your sales will suffer.

When you start a business, you need to create the quickest possible route to business success. A logo helps to create this by contributing to your business's visibility, credibility, and memorability -- three factors that will help your business to grow and achieve success. So, while putting off your logo development may seem like a prudent idea from a cash-flow point of view, it could result in your business never getting off the ground. It can also lead to your business folding when it would otherwise succeed.

If you think that you can't afford to design a logo when starting your business, consider the outcomes -- how can you afford not to?

Erin Ferree is a logo, print, and Web designer who has been making it easy for small businesses to stand out and to be visible, credible, and memorable for the past nine years.