Three Brand Identity Myths That Will Bring Your Business Down

There is nothing that looks less professional than not having a professional brand identity. If you do not establish a clean, high-quality, and consistent look and feel to your materials, you will have a much more difficult time gaining the trust of potential clients -- and signing them on to use your services. All of the Fortune 500 companies have a logo, and for a good reason: it makes them look more professional. If you want to be perceived as offering a high-caliber service, you have to look polished and "put together."

Erin Ferree is a logo, print, and Web designer who has been making it easy for small businesses to stand out and to be visible, credible, and memorable for the past nine years.