Three Brand Identity Myths That Will Bring Your Business Down

By Erin Ferree

"Brand identity" is the combination of consistent visual elements that are used in your marketing materials. A basic brand identity kit consists of a logo, business card,

Having a brand identity is extremely important to your business's success. However, many business owners have misconceptions about brand identities that can damage their businesses.

My cousin can design my brand identity
There are some very significant areas of your business that should be left to the professionals. First of all, while your cousin may have been "great in art class," this does not mean that she has the knowledge and expertise required to create great graphic designs. Designing a logo, business card, or Web site is much different than painting a picture or making a collage. You must make a brand logo scalable, meaningful, and symbolic.  Read more about the Top 10 Branding Mistakes.