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Brand Equity

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Publication: LexisNexis | Filed In: Stock Exchanges and Securities Trading
Enhanced Investment Products Limited (EIP), a Hong Kong based asset management firm, has confirmed the launch of seven new ETF products, authorised by the Hong Kong Securities and Futures Commission at the beginning...
Business Journal
Publication: Business Credit | Filed In: Risk Management and Management
Survey respondents to Aon Risk Solutions' 2011 Global Risk Management Survey cited senior management's intuition and experience as the primary method to identify major risks, the report underlines the importance for organizations to...
Business Journal
By Quigley, Kelly | Publication: San Diego Business Journal | Filed In: Privately Held Companies and Company Structures & Ownership
Carlsbad's SkinMedica Inc. is getting into the mineral makeup action. The privately held aesthetics company said it acquired Colorescience, a $10 million cosmetics brand with headquarters in Aliso Viejo. Financial terms were not...
Business Journal
Publication: Business Wire | Filed In: Branding and Product Management
Subsidiaries to adopt McLaren name, new logo and endless possibilities FLINT, Mich. -- Officials at McLaren Health Care announced today the rebranding of its subsidiaries to a common name--McLaren. "The rebranding initiative is...
Press Release
Publication: Business Wire | Filed In: Gaming and Amusements & Gaming
- More than 80 Gaming Machines on Display Include More Diverse Math Models, Award-Winning Applications, Industry-First Play Mechanics and Enduring Brands that Players Love - - Portal Applications and Latest Participation Games Including...
Press Release
DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/b1237d/us_travel_industry) has announced the addition of the "US Travel Industry 2011" report to their offering. This report provides readers with a comprehensive overview of the US Travel Industry,...
Press Release
Publication: Business Wire | Filed In: Family and Families & Children
In its 50(th) year, the American Company Continues its Steadfast Commitment to its Engineering Roots FORT COLLINS, Colo. -- Water Pik, Inc., a leader in developing personal and oral healthcare products, celebrates its...
Press Release
DoubleTree by Hilton Resort Marjan Island Expected to Open Early 2014 DUBAI, U.A.E. & MCLEAN, Va. -- Hilton Worldwide today signed a management agreement with Mohamed Ruqait Real Estate for a second DoubleTree...
Press Release
Company Comments on ISS Report Oshkosh Urges Shareholders to Vote FOR the Company's Director Nominees on the White Proxy Card Today OSHKOSH, Wis. -- Oshkosh Corporation (NYSE: OSK), a leading manufacturer of specialty...
Press Release
Publication: Business Wire | Filed In: Venture Capital and Investment Services
Technology provides the missing link between online and in-store commerce SCHAUMBURG, Ill. & PALO ALTO, Calif. -- Motorola Solutions, Inc. (NYSE:MSI), through its strategic investment arm Motorola Solutions Venture Capital, has invested in...
Press Release
Publication: Business Wire | Filed In: Brand Equity and Branding
DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/2c0db2/market_and_product) has announced the addition of the "Market and Product Forecasts: Top 20 Oncology Therapy Brands - The value of the top 20 decreases as the oncology market...
Press Release
Company Comments on ISS Report Oshkosh Urges Shareholders to Vote FOR the Company's Director Nominees on the White Proxy Card Today OSHKOSH, Wis. -- Oshkosh Corporation (NYSE: OSK), a leading manufacturer of specialty...
Press Release
Mad Catz Continues to Expand Asian Market Presence SAN DIEGO -- Mad Catz Interactive, Inc. ("Mad Catz") (AMEX/TSX: MCZ) announced today that it has entered into a PlayStation[R] Accessory Licensing Agreement with SCEJ...
Press Release
New Branding Captures Passion for Helping People Make Confident Choices and Lead Healthier Lives HARTFORD, Conn. -- Today Aetna (NYSE: AET) unveiled a refreshed brand promise as the company continues its evolution from...
Press Release
Publication: Business Wire | Filed In: New Products and Product Management
ATLANTA -- Church's Chicken([R]) Chief Executive Officer Jim Hyatt, after only four months at the helm of the globally recognized chicken QSR chain, announced today key talent acquisitions and promotions to its leadership...
Press Release
Publication: Business Wire | Filed In: Customer Service and Customer Relations
Multi-national Cloud Contact Center Clients to Benefit from Local Access to Best-in-Class Cloud Network Next Data Center Opening: APAC SANTA CLARA, Calif. -- LiveOps announced today that it opened a new data center...
Press Release
Publication: Business Wire | Filed In: Private Equity and Investment Services
BOSTON -- Harris Williams & Co., a preeminent middle market investment bank focused on the advisory needs of clients worldwide, announces that Cari-All Group Inc. (Cari-All), a leading manufacturer and distributor of retail...
Press Release
Publication: Business Wire | Filed In: Debit Cards and Payment Cards & Services
DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/8ba3f2/atm_cards_in_hunga) has announced the addition of the "ATM Cards in Hungary" report to their offering. In 2011, ratio of card purchases and card use in ATMs was 65%...
Press Release
Evenflo to Focus on Growth Opportunities for Its Diverse Product Offerings in Juvenile Travel, Home Safety and Ameda Breast Feeding MIAMISBURG, Ohio -- Evenflo Company, Inc., a trusted partner in nurturing babies' growth...
Press Release
Prominent financial leader brings deep expertise from some of the world's most successful public and private companies to leading brand protection firm SAN FRANCISCO -- MarkMonitor[R], the global leader in enterprise brand protection,...
Press Release

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Business Glossary

Definitions for: brand equity
brand equity

attractiveness and familiarity of a brand name in the general marketplace. Brand equity permits companies to charge premium prices for products and services, contributing to increased profit margins. Brand equity is therefore a valuable asset that companies invest huge amounts of money to develop.

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