Powerful Ads Resonate On YouTube
January 25, 2007, 10:11 PM
When I see a great ad on TV, I know I can go straight to YouTube and find it already uploaded. And once it gets there it will be virally sent on it's merry way. Here's one I got from ...

Mr T At Hitachi
January 23, 2007, 1:43 AM
I was alerted to this imaginative ad of Hitachi 's, featuring Mr T, by a friend and fellow blogger and marketing junkie , Jeremiah Owyang. This one's really funny, and aids Hitachi by showing that the sometimes stodgy company knows ...

Testimonials, For The Win
January 22, 2007, 12:42 PM
I´m in Las Vegas today, covering the Affiliate Summit West , and as I was touring the Forum Shops at Caesar's Palace, I saw the Banana Republic store with their testimonials smeared all over their glass fronts, touting the fit ...

Mountain Dew Mashes It Up
January 19, 2007, 3:32 PM
I'm heading out the door to go to the Affiliate Summit , but I had to share this Mountain Dew viral with you. Look for a followup at the Super Bowl, if my guess is right. Currently at 23K views, ...

Getting Users To Make Your Ads
January 10, 2007, 10:14 AM
I am seeing a trend lately in companies who are choosing to go 'user gen' in their ad creation, not to mention using YouTube in their advertising plan . Today's example is Dove. Now, Dove is an old-lady's brand, with ...

Co-Marketing Widens Both Of Your Audiences
January 08, 2007, 10:46 AM
One of the least expensive and most effective ways to get your brand in front of more people is to join forces with another company. I recently saw it with Moo and Flickr, and then again with Moo and Skype ...

Bend Over Backwards Customer Service
January 02, 2007, 8:52 PM
I love to see a company step out beyond the norm and really treat me like I matter to them. Of course, it's not the norm. Recently at Sonic I had a cup holder thrown AT ME in my car ...

Advertising Your Church
December 22, 2006, 11:36 AM
YouTube has become a much more acceptable way to promote a product, and I'm seeming more and more successful church advertisements make it onto the front page. Here's one of the most popular videos for today, advertising a church in ...

Update: Control Room and Ford Pull Crotch-Shot Ads
December 19, 2006, 12:33 PM
SVP of Digital Entertainment at Edelman , Matthew Grossman sent me a tip that Control Room had pulled the offending ads. The statement follows: December 19, 2006 "It has come to our attention that the intended placement of certain online ...

Ford's Bold Porn
December 19, 2006, 8:03 AM
Ford's advertising for the Edge was the focus of yesterday's column, but today we'll look at the crotch-shots that Ford's ads will be appearing alongside in the coming months. Control Room, formerly Network Live, is in charge of producing the ...