Television Advertising
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Television advertising can be great for business. But it doesn't come cheap and good ads aren't easy to...
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John Bello, cofounder and chief executive officer of South Beach Beverage Company, talks about his experiences using television...
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Oct. 24--City Councilman Peter Brown continues to dominate the airwaves in the Houston mayor's race while his rivals,...
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Oct. 25--Toledo mayoral candidate Mike Bell's first television commercials hit the airwaves tomorrow with broadsides at his opponent...
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Radio advertising typically costs much less than television advertising, making it an attractive choice for smaller businesses that...
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Don't stop your advertising efforts when customers walk in the door. Learn how to make internal ads work...
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ITV yesterday raised hopes of a recovery in the shattered television advertising market, forecasting a 4 per cent...
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Oct. 25--With just over a week left in the governor's race, voters can expect to see a lot...
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John Cayer, who has worked in brand management at SC Johnson for the past 10 years, talks about...
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Building on last year's inaugural "Believe" campaign, Macy's announced new elements of this year's holiday effort to support...
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There's a glimmer in the CBS eye. Old-media giant CBS Corp. released third-quarter results Thursday that suggested the...
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A lawyer couldn't be disciplined for violating rules governing attorney advertising because the charge was based on a...
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Oct. 31--The advertising world is in the midst of profound changes, and agencies will need to adjust the...
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By N.E. Marsden Guest columnist After a U.S. senator was shot on Fox's drama "24" this year, another...
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[ILLUSTRATION OMITTED] AFTER Hope Garijanian, 18, saw a TV commercial for the Neutrogena Wave, a new facial cleanser,...
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With public perceptions of the East Baton Rouge Parish school system on the decline, the School Board on...
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Nov. 3--Campaign Contributions: At first blush, campaign contribution reports indicate Democratic mayoral candidate Tom Adelson has overwhelmingly out-raised...
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Nov. 3--Campaign Contributions: At first blush, campaign contribution reports indicate Democratic mayoral candidate Tom Adelson has overwhelmingly out-raised...
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While his opponents and many political candidates around the country are running against Washington, US Representative Michael E....
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- Country Life ad push Country Life has launched its latest TV ad starring Sex Pistols frontman John...
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How to Turn Your Business Dream into a Successful Reality
Napa Valley business owners tell Sumer Morenz of D&B Digital TV how they turned passion into bottom-line success.
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Industry Associations
Industry Associations
Television Bureau of Advertising
Television stations, station sales representatives, and program producers/syndicates. Strives to increase advertiser dollars to U.S. spot television. Represents television stations to the advertising community.
Members: 550
Founded: 1954
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