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Using Television Advertising to Promote Beverages
John Bello, cofounder and chief executive officer of South Beach Beverage Company, talks about his experiences using television advertising.
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Television Bureau of Advertising
Television stations, station sales representatives, and program producers/syndicates. Strives to increase advertiser dollars to U.S. spot television. Represents television stations to the advertising community.

Members: 550
Founded: 1954

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