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Radio Advertising Pros and Cons
Radio advertising typically costs much less than television advertising, making it an attractive choice for smaller businesses that...
article
How Can I Find Out How Much It Costs to Advertise on Radio?
In order to find out the costs of advertising on radio, if you have already determined the specific...
article
Getting Heard: The Challenges of Writing Radio Advertisements
Chris and Bernadette Wilson, owners of Wilson Beef Farms, discuss the challenges of writing radio advertisements and standing...
video
Small Business Advertising Basics
Before you advertise in any medium, consider your business and its industry. Think about your target market and...
article
Mammoth humor.
M&C Saatchi Los Angeles has developed a primitive strategy to promote the San Diego Zoo's Elephant Odyssey, the...
periodicalarticle
The Advantage of Advertising in a Down Market
Before you make the decision to scale back or cancel your advertising campaign altogether, consider these factors.
article
Free Publicity Is Advertising for Your Small Business
Publicity is an effective promotional tool because people give more credibility to news sources than to advertising.
article
Finding the Best Place to Advertise Your Business
With so many media options, which platform is the best, most cost-effective, and most visible means of advertising...
article
Customer Service Throw Down
Here’s the scenario: You own a local business offering air conditioning (HVAC) installation and repair that’s number four...
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Juice Brand Jazzed After First Integrated Campaign
A beverage brand looking to tap into the Hispanic market found success by focusing on where many in...
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Getting Heard: The Challenges of Writing Radio Advertisements
Chris and Bernadette Wilson, owners of Wilson Beef Farms, discuss the challenges of writing radio advertisements and standing out from the crowd.
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Industry Associations

Industry Associations
National Advertising Division Council of Better Business Bureaus
A division of the Council of Better Business Bureaus. Functions as the self-regulatory mechanism of the U.S. advertising industry in conjunction with the National Advertising Review Board. Seeks to maintain ...

Founded: 1971

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