PrintAdvertising on Yahoo! takes place through Overture, a wholly owned subsidiary of Yahoo!, Inc. Go to Overture for an overview of advertising services provided by Overture. Overture offers powerful ways to drive targeted leads to your business Web Site through its partners: Yahoo!, MSN, AltaVista, InfoSpace (portals); BellSouth, Juno, NetZero (ISPs); Dogpile, Metacrawler, Search.com, WebCrawler, AlltheWeb (Metasearch engines); and Microsoft Internet Explorer (browser).
Overture’s services include Precision Match, which lists your Web Site in sponsored search results across the Internet. This allows your business to connect with customers searching for your product or service online. You choose words related to your business and your Web Site appears in search results on Overture’s partner sites when searchers enter those words. The payment method is price-per-click which provides for payment only when customers click through to your Web Site. Local Match, Content Match, and Site Match are also offered by Overture. Local Match allows you to target customers near your business or service area who will do their research online, but ultimately purchase offline with a local business. Content Match extends the reach beyond sponsored search results by displaying your Web Site listing on articles, product review, and more. Site Match increases coverage on search results pages, and complements your use of Precision Match. To use Site Match, a business submits a few pages of or an entire Web Site to the database that powers standard search results for top Internet portals.
Overture hosts an Advertiser Center to help advertisers get the most out of Overture’s services and the DirecTraffic Center, which allows advertisers to manage all aspects of their Overture account.
Portal and content providers can also take advantage of Overture’s Partner Solutions for additional advertising revenue opportunities. Partner Solutions include Paid Search, where customers are connected with businesses providing desired products and services, Content Match, which displays advertiser listings when customers are viewing related content on partners’ pages, and Web Search & Paid Inclusion, which maximizes the advertising reach by increasing advertiser coverage in algorithmic search results.
