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Marketing Magazine
Latest Issue:
05/01/2009
In This Issue
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1-10 (of 24) related articles
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1. COVER STORY : Marketing Money
Suddenly, after years of 100 percent mortgages and high interest-bearing savings accounts, consumers must go cap-in-hand to banks asking for help. Overseas credit is tight. (PERIODICAL ARTICLE)
2. LEADING EDGE : Website Telly
Website Telly is an online video creation tool. Designed for business clients, users can upload still images or existing video to websitetelly.com and assemble them ... (PERIODICAL ARTICLE)
3. ONLINE MARKETING : Scaling Social Media
My wife Marie, who co-founded iJump with me in 2007, comes from a call centre training background. Shes been a trainer of customer service staff, ... (PERIODICAL ARTICLE)
4. LEADING EDGE : Researching Research & Recession
Specialist insight and strategy company Empathy is about to undertake a national study of 50 organisations to explore how New Zealand businesses are learning about ... (PERIODICAL ARTICLE)
5. ONE CONSUMERS OPINION : Successful Marketers Are Response-able
Writing a column for 20 years from the consumers perspective keeps your antennae working overtime to pick up the vibes of poor marketing " more ... (PERIODICAL ARTICLE)
6. LEADING EDGE : Over the Fence
The concept of a TVC becoming an online game is a strategy that DB Breweries explored to promote its new-look Export Gold brand. Over the ... (PERIODICAL ARTICLE)
7. LEADING EDGE : A Sustainable Energy Future
As New Zealands largest independent petrol company, Gull has consistently tried to do everything to find and introduce cleaner fuel initiatives and reduce reliance on ... (PERIODICAL ARTICLE)
8. LEADING EDGE : Union Trouble
In mid-April, various news reports were running a story that Synovate workers in New Zealand were being used to call Australia to do research for ... (PERIODICAL ARTICLE)
9. LEADING EDGE : Self-Publishing
Businesspeople regrouping in the recession are turning to self-publishing. In a climate that demands reinvented methods of operation and communication, and a lower cost of ... (PERIODICAL ARTICLE)
10. CONTENTS: May 2009
Cover Story Marketing Money With banks out of favour, after the sub-prime loan collapse that induced the global economic meltdown, how are marketers in local ... (PERIODICAL ARTICLE) | |
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1-10 (of 24) related articles
Items per page
1-10 (of 24) related articles
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