Marketing Magazine

25-28 May Sales Management. Auckland. David Forman. 0-9-912 9770, enquiries@davidforman.co.nz or www.davidforman.co.nz 25-28 May Sales Management. Christchurch. David...

I sell products, not advertising, pronounced Don Draper during the season two finale of Mad Men, the groundbreaking...

Website Telly is an online video creation tool. Designed for business clients, users can upload still images or...

Suddenly, after years of 100 percent mortgages and high interest-bearing savings accounts, consumers must go cap-in-hand to banks...

Its not just consumers who are concerned about being misled by false and deceptive claims " commonly referred...

Reality TV series and steel chains have one. So do many franchise networks, security systems, sports teams and...

Early in April, The New York Times Company threatened to close one of its major news titles, The...

"Hi Julie. Hi Weasel. Whats up? Ive got this great idea for a reality TV series. Im already...

Recruitment website change agent.co.nz, the brainchild of recruitment specialist Kim Fischer, offers Kiwis the opportunity to vouch for...

Attention all marketers; consumers are no longer spending with reckless abandon. Theyre coping with a recession, and established...

Americans are spending more time than ever viewing video, the internet and mobile devices. And, interestingly, they are...

Microman was at the Sydney Easter Show last month. Not that Microman is a big Easter Show man,...

4-5 May Advanced Business Process Improvement. Auckland. University of Auckland Short Courses. 0800-800 875, shortcourses@auckland.ac.nz or www.shortcourses.ac.nz 4-5...

He said, Its going to be hard to be seen to be accountable if were not actually doing...

Q. I have just received a notice from the Commerce Commission requesting information regarding the operation of my...

Theres an old joke that says a bank is a place that will lend you money if you...

Cover Story Marketing Money With banks out of favour, after the sub-prime loan collapse that induced the global...

Businesspeople regrouping in the recession are turning to self-publishing. In a climate that demands reinvented methods of operation...

In mid-April, various news reports were running a story that Synovate workers in New Zealand were being used...

As New Zealands largest independent petrol company, Gull has consistently tried to do everything to find and introduce...