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Issue Date:
05/01/2008
In This Issue
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1. EVENTS
May 28-29 Key Account Management: Doug Robertson. Auckland. The University of Auckland Business School Short Courses. Contact 0800 800 875, shortcourses@auckland.ac.nz or www.shortcourses.ac.nz May 29 ... (PERIODICAL ARTICLE)
2. PROFILE : Advertising For The Soul
In 2004, DDB New Zealand executive creative director and Axis convenor of judges Paul Catmur was named as Agency Professional of the Year at the ... (PERIODICAL ARTICLE)
3. COVER STORY : Political Marketing In Difficult Times
Crystal ball gazing, or at its more advanced level, forecasting and predicting election outcomes, is something that is not recommended for those who are serious ... (PERIODICAL ARTICLE)
4. LEADING EDGE : Chinese Goosebumps
ZESPRI has been exporting to China since 1993 and sales are rapidly heading towards $50 million annually, so it's not surprising that chairman Craig Greenlees ... (PERIODICAL ARTICLE)
5. ONLINE MARKETING : Overwhelmed
Burned out already? "I'm only in my mid-20s," said one young marketer on the communicators' social network MyRagan.com, "but I feel overwhelmed by social media." ... (PERIODICAL ARTICLE)
6. LEADING EDGE : Full Circle
Many marketers will remember the days when the NZ Marketing Magazine Marketing Awards were co-sponsored by TVNZ. That was back in the days when Rick ... (PERIODICAL ARTICLE)
7. LEADING EDGE : Free For All?
More than 100,000 Freeview-capable receivers have now been purchased. With the recent addition of TVNZ 7, Te Reo and tvCentral the total number of channels ... (PERIODICAL ARTICLE)
8. LEADING EDGE : Watch This Space
As international momentum builds, the Cancer Society and Ash New Zealand are calling on all political parties to get tobacco out of sight in retail ... (PERIODICAL ARTICLE)
9. LEADING EDGE : Fighting Obesity
In the 2007/2008 annual report from the Food Industry Group (FIG), chairman Jeremy Irwin comments on the lack of appreciation in some non-industry sectors of ... (PERIODICAL ARTICLE)
10. EDITOR'S LETTER : Leadership
In a talk by Finlay Macdonald as part of the Distinguished Communicator Lecture Series for the Centre for Science Communication at Otago University on 2 ... (PERIODICAL ARTICLE) | |
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1-10 (of 23) related articles
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1-10 (of 23) related articles
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