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Issue Date: 03/01/2008

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1. E-mail Marketing: Opportunity or Reality? The e-mail marketing industry is driven by astute campaigners who know the full potential of e-mail as a marketing channel. (PERIODICAL ARTICLE) 2. The Implications of the New Digital Environment Is there anyway to measure the success of your PR and marketing campaigns? (PERIODICAL ARTICLE) 3. Travel News from Down Under The announcement from Air New Zealand of reduced fares on domestic routes suggests 2008 has started on a high note for Kiwis whose business involves ... (PERIODICAL ARTICLE) 4. EVENTS March 3 Social Media Trends and Tactics (Intermediate): Catherine Arrow. Auckland. PRINZ. Contact 0-9-358 9808, val_monk@prinz.org.nz or www.prinz.org.nz March 3-4 Thinking Skills: Philip Voss, Carl ... (PERIODICAL ARTICLE) 5. OUTDOOR & AMBIENT : Setting New Benchmarks; Outdoor and ambient media have... With audience measurement becoming an ever-increasing focus in the outdoor media industry across the Tasman, the Outdoor Marketing Association of New Zealand (OMA) is continuing ... (PERIODICAL ARTICLE) 6. COVER STORY : Good On You, Mate; The marketing of beer in New Zealand has... From Kui to Tui, the brewing of beer has a 5000-year-old tradition. The Chinese were the first recorded brewers. That is where the name Kui ... (PERIODICAL ARTICLE) 7. BITS & BOBS : Sponsorship Rights In the last part of 2007 Johnnie Walker entered into a sponsorship deal with McLaren for US$100 million, Nike did a deal with the Korean ... (PERIODICAL ARTICLE) 8. BRANDING : It's Just Too Hard! How many of us (wearing our 'customer' hats) have thought recently, "it's just too hard". Customer frustration happens way too often. In fact we should ... (PERIODICAL ARTICLE) 9. ONLINE MARKETING : Ignorance Can Kill What's the secret behind Google's dominance of the internet? The same secret that makes people pay up to four times more for an Apple Mac ... (PERIODICAL ARTICLE) 10. MARKET BRIEF : What Lies Ahead? It may seem a tad late to be forecasting what lies ahead this year, but is it really? January seems to pass in the blink ... (PERIODICAL ARTICLE)
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