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1. LEADING EDGE : In The Lion's Den
Third Screen Interactive has successfully broken six figures as it enters its second year of operation. A recent promotional partnership signed with Lion Nathan, and ... (PERIODICAL ARTICLE)
2. LEADING EDGE : Priceless
MasterCard Worldwide has been busy in the sponsorship arena down under. As part of its sponsorship of the All Blacks it has recently been involved ... (PERIODICAL ARTICLE)
3. LEADING EDGE : Walking The Walk
When it comes to providing New Zealand's most sensational journey, Queenstown's all new Dart River Jet Safaris (formerly Dart River Safaris) puts its money where ... (PERIODICAL ARTICLE)
4. LEADING EDGE : Research Trends
Last November local market research company Research Solutions was sold to the multinational research company Synovate, and on 15 January the Synovate global CEO Adrian ... (PERIODICAL ARTICLE)
5. LEADING EDGE : Cookie Time
February 2008 marks 25 years since a 21-year-old kid called Michael Mayell mixed up a batch of chocolate chip cookies in his one-bedroom flat (the ... (PERIODICAL ARTICLE)
6. LEADING EDGE : New Blood
After 16 years as chief executive of the Marketing Association, Keith Norris is finally stepping aside and making way for some fresh blood. Sue McCarty ... (PERIODICAL ARTICLE)
7. CONTENTS : February 2008
MARKETING TRENDS : London Eye New Zealand marketers often have a parochial view of change. To kick off 2008 NZ Marketing Magazine went to London ... (PERIODICAL ARTICLE)
8. EDITOR'S LETTER : Challenges
Happy New Year and welcome back. For those of you, like me, who thought Australia had more to offer over the holidays, my commiserations. Having ... (PERIODICAL ARTICLE)
9. EVENTS
February 11-12 Strategic Marketing: Richard Brookes. Auckland. The University of Auckland Business School Short Courses. Contact 0800 800 875, shortcourses@auckland.ac.nz or www.shortcourses.ac.nz February 11-12 Emotional ... (PERIODICAL ARTICLE)
10. STOP PRESS
Entries for the 2008 NZ Marketing Magazine Marketing Awards open 1 March at www.marketingmag.co.nz/awards. For those who like the personal touch, feel free to phone ... (PERIODICAL ARTICLE) | |
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